---
name: conversion-tracking-validator
description: Validate Google Ads and Meta Ads conversion tracking setup for accuracy and coverage
---

# Conversion Tracking Validator

When the user asks to check conversion tracking, use connected MCPs + Google Tag Manager knowledge to:

## 1. Google Ads checks
- List all conversion actions and their status (Active, Eligible, Inactive)
- Flag any conversion action with 0 conversions in last 30 days (likely broken)
- Check conversion tracking tag status (firing, not firing, unverified)
- Verify Google Ads-GA4 import status
- Check enhanced conversions enablement

## 2. Meta Ads checks
- Pixel event status (active, inactive, low quality)
- Event match quality score for each pixel event
- Conversions API (CAPI) deployment status
- Aggregated Event Measurement configuration
- Deduplication setup for pixel + CAPI

## 3. Cross-platform consistency
- Compare conversion counts: Google Ads conversions vs GA4 vs Meta pixel
- Flag >20% discrepancy between platforms for same event
- Identify attribution model differences causing discrepancies

## 4. Common issues to flag
- Duplicate conversions counted
- Conversion action using "count: every" when should be "count: one"
- Missing event parameters (value, currency)
- Conversion lag not configured properly

## 5. Output
Markdown report:
- Critical issues (fix today)
- Warning issues (fix this week)
- Optimization opportunities
- Specific step-by-step fix for each issue