---
name: cross-platform-roas
description: Compare ROAS and performance across Google Ads and Meta Ads with deduplication
---

# Cross-Platform ROAS Analyzer

When the user asks to compare Google vs Meta performance, use both MCP connectors to:

## 1. Pull matched data
- Google Ads: spend, conversions, revenue, CPA, ROAS (last 30 days)
- Meta Ads: spend, conversions, revenue, CPA, ROAS (last 30 days)
- Segment by funnel stage where possible (prospecting, retargeting, brand)

## 2. Platform comparison table
| Platform | Spend | Conversions | CPA | ROAS | Trend |
Include week-over-week trend for each metric.

## 3. Deduplication awareness
Flag any of these issues:
- Retargeting overlap (both platforms targeting same users)
- Brand vs non-brand mix imbalance
- Last-click over-attribution on one platform

## 4. Optimization recommendations
- If Google ROAS > Meta ROAS by >30%: suggest shifting 15% of Meta budget to Google
- If Meta ROAS > Google ROAS by >30%: suggest the reverse
- If close (within 20%): recommend funnel-stage optimization instead of reallocation

## 5. Report
Markdown with executive summary, comparison table, 3 specific reallocation recommendations with estimated impact.