---
name: google-ads-weekly-audit
description: Run a comprehensive weekly Google Ads audit covering waste, quality score, and conversion tracking
---

# Google Ads Weekly Audit

When the user asks for a Google Ads audit, use the connected Google Ads MCP to:

## 1. Account health check
- Pull last 7 days of campaign performance
- Calculate account-level spend, conversions, CPA, ROAS
- Compare to previous 7 days — flag any metric that changed by >20%

## 2. Wasted spend detection
- Query search terms with spend >$50 and 0 conversions in last 30 days
- Calculate total wasted spend
- Suggest as negative keywords

## 3. Quality Score audit
- List all keywords with Quality Score <5
- For each: show current CPC vs expected CPC with QS 7+
- Estimate monthly savings from improvement

## 4. Structural issues
- Flag ad groups with >20 keywords (too broad)
- Flag campaigns with <3 active ads per ad group
- Flag any disapproved ads

## 5. Report format
Output a markdown report with:
- Executive summary (3 bullets)
- Critical issues (sorted by $ impact)
- Top 5 recommended actions
- Forecasted savings if actions taken

Always include specific dollar amounts, not percentages alone.