---
name: meta-creative-fatigue
description: Detect fatigued Meta ad creatives using CTR decline, frequency, and CPM inflation signals
---

# Meta Creative Fatigue Detector

When the user asks to check for creative fatigue, use the connected Meta Ads MCP to:

## 1. Pull fatigue signals
For each active ad running for 7+ days:
- CTR over last 7 days vs previous 7 days
- Frequency (avg impressions per user)
- CPM trend over last 14 days
- Conversion rate trend

## 2. Scoring logic
Rate each ad as Critical / Warning / OK:
- **Critical** — CTR dropped >20% AND frequency >3.5 AND CPM rose >15%
- **Warning** — CTR dropped 10-20% OR frequency 2.5-3.5
- **OK** — All metrics stable or improving

## 3. Impact estimation
For each Critical ad:
- Calculate wasted spend since fatigue started (spend × CTR decline %)
- Estimate monthly cost if not replaced

## 4. Recommended actions
- List ads to pause immediately (Critical)
- List ads to refresh in next 7 days (Warning)
- Suggest creative themes based on what performed best historically

## 5. Output format
Markdown table with: Ad name | Status | CTR change | Frequency | Wasted spend | Action

Always include the specific ad account ID and date range analyzed.