---
name: quality-score-optimizer
description: Identify Google Ads Quality Score issues and generate fixes for ad relevance, CTR, and landing page
---

# Quality Score Optimizer

When the user asks to improve Quality Scores, use the connected Google Ads MCP to:

## 1. QS audit
Pull all keywords with Quality Score data. Group by:
- **Critical** (QS 1-3) — Paying 3-5x expected CPC
- **Low** (QS 4-5) — Paying 1.5-2x expected CPC
- **Moderate** (QS 6-7) — Close to expected
- **Good** (QS 8-10) — Paying less than expected

## 2. Component breakdown
For each underperforming keyword, identify which component is weak:
- Expected CTR (Below average / Average / Above average)
- Ad Relevance (Below average / Average / Above average)
- Landing Page Experience (Below average / Average / Above average)

## 3. Fixes by component
**Expected CTR weak** — Write 3 new ad variants with stronger headlines matching keyword intent
**Ad Relevance weak** — Split keyword into dedicated ad group with matching ad copy
**Landing Page weak** — Flag for landing page audit (use landing-page-checker skill)

## 4. Impact calculation
For each keyword improved from QS 4 → QS 7:
- Expected CPC reduction: ~40%
- Monthly savings: current spend × 0.40

## 5. Output
Ranked list of 20 keywords to fix (by $ impact), specific action for each, forecast savings.