---
name: shopify-blog-content-brief-generator
description: Write SEO content briefs for the Shopify store blog, tied to money collections
---

# Blog Content Brief Generator

When the user asks for a content brief, use the connected Shopify + Search Console MCPs to:

## 1. Pick the topic
- Confirm the target query (or pull a gap from the topic-cluster mapper)
- Find the money collection or product this article should support and link to

## 2. Read the SERP intent
For the target query:
- Top GSC queries and "people also ask" style follow-ups
- Whether intent is informational, comparison, or how-to
- The angle competitors miss (pull from the SERP gap analyzer if available)

## 3. Build the brief
Output a full brief:
- Working title and H1 with the query verbatim
- Search intent in one sentence
- Recommended word count and format (list, how-to, comparison)
- H2/H3 outline, each heading paired with the question it answers
- Entities and subtopics to cover
- The internal link to the money collection (with anchor text) and 2-3 supporting links

## 4. On-page targets
- Meta title (<=60 chars) and description (<=155 chars)
- The FAQ questions to include (for FAQ schema)
- A primary-keyword placement checklist (H1, first 100 words, one H2)

## 5. Output
A single brief document a writer can execute without further research, plus the GSC data that justifies it.

Always tie the article to one money page — a blog post that links nowhere commercial earns traffic but no revenue.