---
name: shopify-collection-page-seo-auditor
description: Audit Shopify collection pages for commercial keywords, intro copy, meta, and internal links
---

# Collection Page SEO Auditor

When the user asks to audit a collection page, use the connected Shopify + Search Console MCPs to:

## 1. Pull the collection set
- List collections by URL (/collections/*)
- For each: title, handle, current SEO title, meta description, intro/body_html length, product count
- Pull last 90 days of GSC impressions, clicks, avg position per collection URL

## 2. Match each collection to a commercial query
For each collection:
- The head query it should rank for (product type + buyer modifier: "best", "for", price, material)
- Current ranking position vs that query
- Whether the H1 and SEO title contain the query verbatim

## 3. Score the page
Flag a collection if any of these is true:
- Intro copy under 150 words (thin)
- Meta description missing or over 160 chars
- No internal links from blog or other collections pointing in
- SEO title does not contain the head query

## 4. Write the fixes
For each flagged collection:
- A 150-250 word intro that front-loads the head query and answers buyer intent
- SEO title (<=60 chars) and meta description (<=155 chars)
- 3-5 internal links to add, with anchor text

## 5. Output
| Collection | Head query | Position | Word count | Meta OK | Fix priority |

Then the rewritten intro + meta for the top 5 priority collections, ready to paste into Shopify admin.

Always rank fixes by impressions, not by position — high-impression page-2 collections move revenue fastest.