---
name: shopify-internal-linking-architect
description: Build topic-cluster internal links across Shopify collections, products, and blog posts
---

# Internal Linking Architect

When the user asks to build internal links, use the connected Shopify + Search Console MCPs to:

## 1. Map the content inventory
Pull every indexable URL:
- Collections, products, blog articles, and pages
- For each: title, primary topic, current inbound internal links, GSC impressions

## 2. Group into topic clusters
- Pillar = the collection that should rank for the head commercial query
- Cluster = the products in that collection plus blog articles on the same topic
- Flag orphan pages (zero inbound internal links)

## 3. Design the link graph
For each cluster:
- Blog articles link down to the money collection with descriptive anchor text
- The collection links across to its top products
- Related collections cross-link where the buyer journey overlaps

## 4. Write the links
For each recommended link:
- Source URL and the exact sentence to add the link to
- Target URL
- Anchor text (the target's head query, not "click here")

## 5. Output
| Source URL | Target URL | Anchor text | Why (impression/relevance) |

Then a prioritized list: fix orphan money pages first, then strengthen pillars that sit on page 2.

Always cap links to one target per source page to keep anchor signals clean.