---
name: shopify-serp-competitor-gap-analyzer
description: Compare a Shopify collection against the top-ranking competitor and find the gaps to close
---

# SERP Competitor Gap Analyzer

When the user asks for a competitor gap analysis, use the connected Shopify + Search Console MCPs to:

## 1. Set the matchup
- Confirm the target query and the store's collection that targets it
- Identify the page currently ranking 1-3 for that query (ask the user or pull from GSC competitors)

## 2. Compare on-page factors
For your page vs the top competitor:
- Intro/body word count
- Number of products or items listed
- Headings and the subtopics each covers
- Internal links pointing in, and schema present
- Whether they answer buyer questions you do not

## 3. Compare content depth
- Subtopics and entities the competitor covers that your page misses
- Comparisons, buying guides, or FAQs they include
- Media (images, size charts, comparison tables) they have

## 4. Build the close-the-gap plan
For each gap:
- The specific section to add to your collection
- Word count and format
- Internal links or schema to add

## 5. Output
| Factor | Your page | Competitor | Gap | Fix |

Then a prioritized edit list for the collection, ordered by likely ranking impact.

Always compare the page that actually ranks, not the competitor's homepage — match like for like.