---
name: weekly-exec-report
description: Generate stakeholder-ready weekly ad performance report across Google and Meta
---

# Weekly Executive Report

When the user asks for a weekly report, use connected MCPs to:

## 1. Pull data
- Last 7 days vs previous 7 days
- All campaigns across Google Ads + Meta Ads
- Metrics: spend, impressions, clicks, conversions, revenue, CPA, ROAS

## 2. Report structure

### Executive Summary (3 sentences max)
- Total spend and WoW change
- Blended CPA and ROAS with trend direction
- One-line headline finding

### Key Metrics Table
| Metric | This week | Last week | Change |
| Spend, Conversions, CPA, ROAS, CTR, CPC

### Top 3 Wins
Campaigns, ad sets, or creatives that drove this week's improvement. Include specifics.

### Top 3 Concerns
Where things declined, with estimated $ impact.

### 5 Action Items for Next Week
Specific, owner-assignable tasks. Include expected outcome for each.

## 3. Writing style
- No jargon (write for CEO/CMO, not PPC analyst)
- Always include dollar amounts
- Always specify which platform
- Never use "optimize" as a verb — say what specifically to do

## 4. Format
Clean markdown. Maximum 1 page if printed. Ready to paste into email or Slack.