Performance vs prior 30 days
Δ compares last 30d to the 30 days prior. Green = improvement, red = decline.
Daily spend & revenue
Spend by channel
Revenue by channel
Lost impression share
Account-level breakdown.
Campaign opportunity matrix
Bubble = conversions. Top-right = scale up. Bottom-right = high spend, low ROAS — fix or kill.
Conversion tracking health
Each pill = an enabled conversion action. Yellow = placeholder default value, red = critical placeholder, green = uses real value.
Quality score distribution (cost-weighted)
Bar height = $ spent at that QS bucket. "No QS" = not enough impressions yet.
Ad creative strength
Distribution across active responsive search ads.
Top wasted-spend search terms
Cost ≥ $5 with zero conversions in window. Negative-keyword candidates.
Device performance
Bars: spend & revenue. Line: ROAS.
Day × Hour spend heatmap
Cell shade = spend. Green dot = revenue earned that hour.
Low spendHigh spendRevenue earned
Regional performance
Brand vs non-brand
Spend & revenue split. Brand should over-index revenue.
Auction insights
Your impression share vs competitors.
Match-type performance
Spend, revenue & ROAS by match type.
PMax asset groups
Performance by asset group inside PMax.
Search-term themes
Search terms grouped by intent. Bubble = spend.
Search IS trend (30d)
Stacked: served vs lost-to-budget vs lost-to-rank.
This week's priority fixes
Ranked by spend impact. Each is auto-derived from the data above.