Ashley Furniture improved ROAS by running Google + Meta on autopilot
E-commerce performance across Search, Shopping/PMax, and Meta
“Ryze didn't just report issues — it shipped fixes. We could see what changed each week and what moved as a result.”
About Ashley Furniture
Ashley Furniture is a high-ticket e-commerce furniture retailer with thousands of SKUs across categories like sofas, dining, bedroom, and mattresses. Performance depends on intent quality, conversion signal accuracy, and steady creative rotation across Google and Meta.
Executive Summary
Ashley Furniture used Ryze to manage paid ads across Google and Meta with a consistent weekly operating loop. Ryze monitored performance daily, surfaced a prioritized fix list, and applied updates with approval. The work focused on three areas: waste removal, signal quality, and budget + creative allocation. Within 3 days, Ashley had the first batch of fixes shipped. Over the next cycles, ROAS/MER improved by 47% and wasted spend dropped by 32% as budgets moved toward what consistently converted.
The Challenge
Ashley's paid spend was spread across many categories, products, and audiences — small leaks added up fast.
Search + Shopping waste
Queries and product spend drifted into low-intent traffic and low-return SKUs.
Noisy conversion signals
GA4/Ads mismatches, duplicate actions, or wrong 'primary' conversions weakened Smart Bidding.
Meta volatility
Creative fatigue and inconsistent rotation caused swings in CPA/ROAS.
Hard to keep a weekly cadence
Too many moving parts across Google + Meta to monitor manually.
The Solution
Cleaned up conversion signals
Ashley used Ryze to audit conversion actions and align optimization to purchases / qualified outcomes, not noisy events.
Removed wasted search terms and low-intent traffic
Ashley used Ryze to identify waste patterns and keep spend on buyer intent.
Reallocated budget across Google + Meta using performance signals
Ashley used Ryze breakdowns to move spend out of low-return segments and into consistent winners.
Reduce spend on low-return queries, SKUs, and placements.
Optimize toward higher-value purchases and stronger conversion signals.
Increase budget on categories, products, and audiences that hold ROAS/MER.
Stabilized Meta with creative rotation rules
Ashley used Ryze to detect fatigue and rotate creatives before performance dropped.
Results
Wasted spend reduced by blocking low-intent traffic and underperforming SKUs.
ROAS / MER improvement by reallocating budget to consistent winners.
CPA reduction on Meta through creative rotation and fatigue detection.
Saved per week via automated monitoring + reporting.
Why This Worked
Cleaner intent
Budgets stayed on buyer traffic instead of research clicks.
Better signals
Smart Bidding improved once conversions and values were trustworthy.
Spend followed results
Weekly budget + creative shifts kept money on the segments that performed.
