Lovon went from zero to 10.2K organic clicks in seven months
A brand-new AI voice-therapy app taken from its first indexed page to 10,200 organic clicks and 387,000 impressions in seven months — holding an average Google position of 9.9.
An AI therapy app, ranked on page one from launch
“From 60 clicks a week at launch to 740 a week by month seven — a steady climb, not a spike, at an average position of 9.9.”
Straight from Google Search Console
Seven months of weekly search performance for lovon.app — 10.2K clicks and 387K impressions from a standing start, exactly as Google reports it.
About Lovon
Lovon is a voice-enabled AI emotional-support app built with input from PhD psychologists. Users talk through anxiety, stress and relationship problems in natural voice conversations, available around the clock. It launches into one of the most sensitive and competitive app categories on the internet.
Executive summary
Lovon's domain had no history when the engagement started in December 2025. Ryze built the search presence from scratch: brand queries were locked down first, then high-intent category and quiz-style content captured people actively looking for support. Seven months later the site takes 10,200 clicks from 387,000 impressions, weekly clicks have grown twelvefold from 60 to over 740, and the site's average position across all queries is 9.9 — page one.
The challenge
Mental-health search is dominated by medical publishers, app-store pages and huge therapy marketplaces. A new app with a new domain has to earn trust in a category where Google is deliberately cautious.
Brand-new domain
No authority, no rankings, no crawl history — starting from an absolute zero in December 2025.
Sensitive category
Health-adjacent queries are held to higher quality standards, so thin content simply doesn't rank.
Big incumbents
BetterHelp-scale marketplaces and medical sites own the head terms with years of accumulated trust.
Brand protection
As the app grew, misspellings and “login” queries had to resolve to Lovon, not to lookalikes.
What Ryze did
Locked down the brand surface
Brand, misspelling and navigational queries — lovon, loveon, lovon login — were secured at positions 1–2 first, so every mention of the app anywhere converts into a visit.
Built interactive, shareable intent content
Quiz-style pages matched to how people actually search about relationships — “am I a red flag quiz” now ranks top-5 and pulls searchers into the product.
Went after the category, not just the brand
Pages targeting “ai relationship coach” and adjacent category terms rank on page one, putting Lovon in front of people comparing options — 1,500+ impressions on that query alone.
Compounded steadily, no spikes
Weekly clicks grew from 60 to 740 across 28 straight weeks with no cliff and no algorithmic wobble — the growth curve Google rewards in sensitive categories.
Results
Organic clicks in seven months, from zero at launch.
Search impressions built from a brand-new domain.
Average Google position across every ranking query.
Weekly click growth — from 60 a week to over 740.
Why this worked
Brand first, category second
Securing every navigational query made all other marketing more efficient, then category pages added new demand on top.
Content that matches real searches
Quiz and coach-comparison pages meet people mid-crisis and mid-research — high-empathy intent the big marketplaces ignore.
Slow is smooth
A 28-week uninterrupted climb, not a spike, is what holds rankings in a category Google scrutinizes.
