Motif used Ryze audits to win new retainers
Audits for Google Ads + Meta across multiple brands
“Ryze made new-client audits faster and consistent. We could walk into prospect calls with specific issues, clear fixes, and expected impact.”
About Motif
Motif is a New York–based agency managing paid media for a large portfolio of DTC brands. They run Google Ads and Meta across multiple verticals and budget levels—so speed matters, and fixes need to be easy to explain in a client-ready way.
Executive Summary
Motif used Ryze to audit ad accounts for new prospects. For each lead, they connected the ad accounts, generated a client-ready audit, and walked into the call with a prioritized fix list. The result: faster audits, clearer proof, and stronger sales conversations—without rebuilding decks or spreadsheets every time.
They also ran Ryze weekly across existing clients to generate client-ready performance reports. It caught issues early—query waste, broken/duplicate conversions, budget stuck in poor performers, and creative fatigue—so the team could ship small, high-impact fixes fast. Result: clearer client reviews, faster optimizations, and more stable ROAS.
The Challenge
Motif's audits were effective, but hard to scale.
Audit work didn't scale
Each audit meant hours of manual digging across Google Ads, Meta, and tracking.
Inconsistent outputs
Different strategists produced different formats, making results harder to sell and repeat.
Hard to show proof fast
Prospects wanted specific issues and numbers, not general 'we can optimize' claims.
Portfolio complexity
With many brands, it was easy to miss tracking issues, query waste, or creative fatigue.
The Solution
Portfolio view (Google + Meta)
Motif used Ryze to monitor multiple client accounts in one place and surface risk flags and priorities.
Audit generator (client-ready, consistent)
Motif used Ryze to generate standardized audits with the same sections every time: waste, tracking, structure, creative, budget allocation.
Pre-audits for sales calls
Motif used Ryze pre-audits to walk into prospect meetings with specific leaks and fixes.
Query drift and irrelevant matches eating budget.
Wrong primary actions, duplicates, weak signals.
Spend on low-return themes instead of winners.
Ads past their peak performance window.
Change log + proof trail
Motif used Ryze to document “what we changed and what moved” after onboarding. Clean proof for QBRs and renewal conversations.
Results
Time spent building audits—standardized format, no rework.
New retainers won—audit-led calls converted faster.
Time spent in the sales cycle—audit ready before the first call.
Time spent per account—less manual analysis across platforms.
Why This Worked
Repeatable audits
Same format, every time. Less rework. More consistency. Strategists could focus on insights, not formatting.
Proof-first selling
Specific leaks beat generic promises. Prospects could see the gaps immediately before the call even started.
Portfolio visibility
When you can spot issues across accounts quickly, you prevent performance drift and save hours of manual checking.
