This agent audits any landing page for the conversion friction points that account for the majority of drop-off. It works through speed, above-the-fold clarity, CTA strength, form friction, social proof, and mobile rendering.
You get a priority matrix — ranked by effort vs impact — so you fix what actually moves conversion rate, not just what's easy to change.
This assumes Clawdbot is already running locally. Set it up first if you haven't.
What It Does
The agent runs a 6-point framework: page speed (LCP/FCP), above-the-fold 5-second test, CTA audit, form field count, social proof placement, and mobile tap target sizing. Each check has a clear pass/fail condition.
Output is a prioritized fix list. Critical issues (speed, hero copy, CTA clarity) are flagged first — because fixing them first compounds the value of everything else.
Audit areas
6
Output
Prioritized fix list
Impact
Every 1s delay = ~7% drop
Most landing pages leak conversions in the same 6 places. Fix them in order of impact, not in order of ease.
The Skill
Copy the skill below and save it as SKILL.md inside your OpenClaw skills folder, or paste it directly into Clawdbot via Telegram.
---
name: paid-05-landing-page-friction-detection
description: Audit landing pages for conversion friction: speed, above-the-fold clarity, CTA strength, form length, mobile rendering, and social proof.
metadata:
{
"openclaw": {
"emoji": "🔍",
"category": "Paid Acquisition",
"collection": "Marketing skills for webinar V2"
}
}
---
# Paid 05 Landing Page Friction Detection
**Category:** Paid Acquisition
## What It Does
Systematically audits any landing page for friction points that hurt conversion. Prioritizes fixes by revenue impact so you fix what matters first.
## Audit Framework
### 1. Speed (run first — highest impact)
- Target: LCP < 2.5s, FCP < 1.8s
- Tool: PageSpeed Insights (free)
- Every 1s delay = ~7% conversion drop
### 2. Above-the-Fold Test (5-second rule)
Can a stranger answer these in 5 seconds?
- [ ] What is this?
- [ ] Who is it for?
- [ ] What's the specific outcome?
- [ ] What do I do next?
### 3. CTA Audit
- [ ] One primary CTA (not 3 competing ones)
- [ ] Specific language ("Start Free Trial" not "Submit")
- [ ] Visible without scrolling on desktop and mobile
- [ ] Button color contrasts with background
### 4. Form Friction
- [ ] Field count: remove every non-essential field
- [ ] Phone number field: remove unless required
- [ ] Progress indicator on multi-step forms
### 5. Social Proof
- [ ] Proof visible above fold or within first scroll
- [ ] Specific numbers/outcomes (not "Great product!")
- [ ] Recognizable logos or named customers
### 6. Mobile Rendering
- [ ] Tap targets ≥ 44px
- [ ] No horizontal scroll
- [ ] Text readable without zoom
## Priority Matrix
| Fix | Effort | Impact | Do First |
|---|---|---|---|
| Page speed | Medium | Very High | ✅ |
| Hero copy | Low | High | ✅ |
| CTA clarity | Low | High | ✅ |
| Form fields | Low | Medium | ✅ |
| Social proof | Medium | Medium | Soon |
## Logging
`memory/landing-page-audit-log.md`: URL, issues found, fixes made, conversion rate deltaCustomize the inputs before running. Defaults are a safe starting point.
Next step
Haven't set up Clawdbot yet?
OpenClaw + Telegram + Claude. Takes ~20 minutes.
