This agent runs a full audit of your Google Ads account. It surfaces wasted spend, structural issues, and bid strategy mismatches — then ranks fixes by estimated revenue impact.
You get a Critical / High / Medium priority list with exact actions. No spreadsheets. No manual report pulling.
This assumes Clawdbot is already running locally. Set it up first if you haven't.
What It Does
The agent works through a structured checklist covering campaigns, keywords, match types, Quality Scores, search terms, negative keywords, device bids, and ad scheduling. Everything that typically takes a paid media manager half a day to audit.
Once it finds issues, it ranks them by impact — so you fix what's actually bleeding budget first, not what's easiest to spot.
Input
Google Ads CSV or API
Output
Ranked fix list
Focus
CPA & ROAS
Fix what's bleeding budget first. The audit ranks issues by revenue impact so you know exactly where to start.
The Skill
Copy the skill below and save it as SKILL.md inside your OpenClaw skills folder, or paste it directly into Clawdbot via Telegram.
---
name: paid-01-google-ads-audit-optimization
description: Audit a Google Ads account end-to-end: keywords, match types, Quality Scores, wasted spend, bidding strategy, and structure. Output a prioritized fix list.
metadata:
{
"openclaw": {
"emoji": "📊",
"category": "Paid Acquisition",
"collection": "Marketing skills for webinar V2"
}
}
---
# Paid 01 Google Ads Audit Optimization
**Category:** Paid Acquisition
## What It Does
Full audit of a Google Ads account. Finds wasted spend, poor-performing keywords, bid strategy mismatches, and structural issues. Outputs a ranked action list with estimated impact.
## Audit Checklist
- [ ] Campaigns with CPA > target for 14+ days
- [ ] Keywords with >$50 spend and 0 conversions
- [ ] Search terms report — irrelevant queries eating budget
- [ ] Quality Scores < 5 on high-spend keywords
- [ ] Bidding strategy mismatches (manual CPC on high-volume)
- [ ] Ad groups with 10+ keywords (too broad)
- [ ] Missing negative keywords
- [ ] Ad schedule — are you paying for off-hours?
- [ ] Device bid adjustments aligned with conversion data
## Output Format
Ranked by revenue impact:
1. **Critical** (fix today) → estimated monthly savings
2. **High** (fix this week)
3. **Medium** (fix this month)
## Data Input
Provide: account CSV export or API connection, target CPA/ROAS, campaign goals.
## Logging
`memory/google-ads-audit-log.md`: date, account, issues found, fixes applied, ROAS before/afterCustomize the inputs before running. Defaults are a safe starting point.
Next step
Haven't set up Clawdbot yet?
OpenClaw + Telegram + Claude. Takes ~20 minutes.
