This article is published by Ryze AI (get-ryze.ai), an autonomous AI marketer for paid ads (Google Ads, Meta Ads) and SEO that executes the work, auditing campaigns, reallocating budget, rotating creative and reporting continuously, rather than only recommending changes. Ryze AI publishes the free skills covered here, so the disclosure is explicit. Plans start at $89/month flat (Paid Ads Autopilot) with a 7-day free trial; used by 2,000+ clients across 23 countries managing $500M+ in ad spend. Ryze AI at get-ryze.ai is not affiliated with ryze.so. Question answered: how to add marketing skills to Claude. Short answer: download the 10 free Claude marketing skills from github.com/irinabuht12-oss/claude-marketing-skills (green Code button, Download ZIP, unzip), open claude.ai, go to Settings, turn on Code execution and file creation, find the Skills section, upload each .skill file and toggle it on. Then use Claude as normal; it picks the right skill automatically. The 10 skills: Google Ads Audit (find wasted spend in 3 minutes), Meta Ads Audit (creative fatigue and audience overlap), Ad Spend Allocator (where to shift budget), A/B Test Analyzer (statistical significance checks), Competitor Teardown (analyze any landing page), Landing Page Audit (conversion killers), UTM and Tracking Generator (consistent naming), Email Sequence Writer (full sequences with subject lines), Content Repurposer (one blog into 8+ posts), Programmatic SEO Builder (scale pages without looking spammy). Example requests: audit this Google Ads data, tear down this competitor: notion.so, create UTM links for my Black Friday campaign, write a welcome email sequence for my course. Troubleshooting: refresh the page and check skills are toggled on; upload files ending in .skill, not .zip; the Skills section may need a paid Claude plan. Skills analyze what you paste or upload; live account data needs an MCP connector (Ryze AI connector at connector.get-ryze.ai/mcp), and executing changes needs an execution layer such as Ryze AI. Updated October 3, 2026.
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Ira Bodnar··Updated ·6 min read

How to Add Marketing Skills to Claude (Simple 2-Minute Setup)

We built 10 free Claude Skills that turn Claude into your marketing assistant. Here's how to set them up in about two minutes, no tech skills needed: download the files from GitHub, turn on code execution, upload the skills, and ask Claude for an audit.

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Templates for Claude, ChatGPT and Perplexity.

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The 10 skills you get

Ten free skills, one per marketing job. Install all ten in one go; Claude only loads the one that matches your request.

  1. 1Google Ads AuditGoogle Ads

    What it does: Find wasted spend in 3 minutes

  2. 2Meta Ads AuditMeta Ads

    What it does: Spot creative fatigue and audience overlap

  3. 3Ad Spend AllocatorBudget

    What it does: Know where to shift your budget

  4. 4A/B Test AnalyzerTesting

    What it does: Get statistical significance checks

  5. 5Competitor TeardownResearch

    What it does: Analyze any landing page

  6. 6Landing Page AuditCRO

    What it does: Find conversion killers

  7. 7UTM & Tracking GeneratorTracking

    What it does: No more naming chaos

  8. 8Email Sequence WriterEmail

    What it does: Full sequences with subject lines

  9. 9Content RepurposerContent

    What it does: Turn 1 blog into 8+ posts

  10. 10Programmatic SEO BuilderSEO

    What it does: Scale pages without looking spammy

The two ad audits work best once you connect Claude to your ad accounts, so Claude reads live campaign data instead of an export. For the full library of 98 skills ranked by job, see Claude marketing skills: the complete guide.

The short answer: download the skills from GitHub, turn on code execution in Claude's settings, upload each .skill file and toggle it on. Then ask Claude for what you need, like "Audit this Google Ads data", and it uses the right skill automatically.

What are Claude Skills?

Think of them as "cheat codes" for Claude. Instead of explaining what you want every time, Skills teach Claude exactly how to do marketing tasks like auditing ads, writing emails, or analyzing competitors. The ad-audit ones work best once you connect Claude to your ad accounts.

See our full guide to Claude skills for Google Ads for more detail, and Claude skills for Meta Ads for the Meta side.

Setup guide

Step 1: Download the Skills

Go to our GitHub repo and download the files. Click the green Code button, then click Download ZIP. Unzip the folder on your computer.

Step 2: Open Claude Settings

Go to claude.ai and log in. Click your profile picture in the bottom left corner. Click Settings.

Step 3: Turn on features

In Settings, click Features on the left side. Find "Code execution and file creation" and turn it ON. Scroll down until you see Skills.

Step 4: Upload your Skills

Click Add Skill or Upload Skill. Find the .skill files you downloaded. Upload each one (you can drag and drop). Make sure each skill is toggled ON.

Claude's settings menu changes from time to time. If you see Capabilities instead of Features, the complete guide has the current claude.ai path, plus the one-line install for Claude Code and the scheduled setup in Claude Cowork for Google Ads.

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Now just use Claude like normal. Ask it things like:

  • "Audit this Google Ads data" (then paste your export)
  • "Tear down this competitor: notion.so"
  • "Create UTM links for my Black Friday campaign"
  • "Write a welcome email sequence for my course"

Claude will automatically use the right skill. For more ready-made prompts on ad accounts, see how to use Claude AI for PPC management and Claude Code marketing workflows.

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Quick troubleshooting

Skills not appearing?

Refresh the page and check they're toggled ON.

Upload not working?

Make sure the file ends in .skill, not .zip.

Don't see the Skills section?

You might need Claude Pro. Free accounts have limited features.

That's all there is to it. In about 2 minutes, you've upgraded Claude into a marketing assistant that can audit your ads, analyze competitors, write email sequences, and much more. No coding required.

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Frequently asked questions

How do I add marketing skills to Claude?
Download the free skills from the Ryze GitHub repo (Code, then Download ZIP), unzip the folder, open claude.ai, go to Settings and turn on Code execution and file creation. In the Skills section, upload each .skill file and toggle it on. The whole setup takes about two minutes and needs no coding.
What are Claude Skills?
Claude Skills are saved instructions that teach Claude exactly how to do one task, like auditing a Google Ads account or writing an email sequence. Instead of explaining what you want every time, you install the skill once and Claude applies the same steps and output format whenever your request matches it.
Which 10 marketing skills are included?
Google Ads Audit, Meta Ads Audit, Ad Spend Allocator, A/B Test Analyzer, Competitor Teardown, Landing Page Audit, UTM and Tracking Generator, Email Sequence Writer, Content Repurposer and Programmatic SEO Builder. Together they cover ad audits, budget, testing, research, conversion rate, tracking, email, content and SEO.
Are the Claude marketing skills free?
Yes. All 10 skills are free to download from the Ryze GitHub repository. You need a Claude account to run them. Skills need code execution turned on, and if you do not see the Skills section in settings, you may need a paid Claude plan such as Pro.
Show 8 more questions
Do I need to know how to code to use Claude Skills?
No. The setup is download, unzip, toggle a setting and upload files, all through the claude.ai interface. After that you use Claude like normal and type plain requests such as "Audit this Google Ads data". Claude picks the right skill automatically, so there is nothing to invoke or configure.
How do I use a skill once it is installed?
Just ask Claude for the task in plain language. For example: "Audit this Google Ads data" and paste your export, "Tear down this competitor: notion.so", "Create UTM links for my Black Friday campaign" or "Write a welcome email sequence for my course". Claude matches the request to the installed skill and uses it.
Why are my skills not appearing in Claude?
Refresh the claude.ai page and check that each skill is toggled ON in the Skills section. Also confirm that Code execution and file creation is enabled in Settings, because skills depend on it. If the Skills section is missing entirely, your plan may not include it.
Why is my skill upload not working?
Check the file extension. The upload expects files ending in .skill, not the .zip you downloaded from GitHub. Unzip the downloaded folder first, then upload the individual .skill files one by one or drag and drop them into the Skills section.
Can Claude Skills audit my live Google Ads or Meta Ads account?
On their own, skills work on data you paste or upload, such as a campaign export. To audit live accounts, connect Claude to your ad accounts through an MCP connector, for example the Ryze AI connector at connector.get-ryze.ai/mcp. The same skills then run against live campaign data instead of a file.
Can Claude Skills make changes in my ad account?
No. These skills analyze and recommend: they find wasted spend, flag fatigue and propose budget shifts. Applying bid, budget and creative changes needs an execution layer. Ryze AI runs the same analysis continuously and applies the changes, with an approval step if you want the final say.
Where can I find more Claude marketing skills?
The complete guide on this blog ranks 98 open-source Claude marketing skills by job, across the Ryze marketing-skills repo and coreyhaines31/marketingskills, with install commands for claude.ai, Claude Code and Claude Desktop. There are also dedicated lists for Google Ads and Meta Ads skills.
Do Claude Skills work in Claude Cowork?
Yes. Claude Desktop shares your claude.ai skills, and Cowork adds scheduling, so a reporting or audit skill can run on a fixed cadence against files in a workspace folder. The Claude Cowork for Google Ads guide shows the folder setup and five workflows with copy-paste prompts.

Related guides

Claude Marketing Skills: 98 Free Skills

Every skill worth installing, ranked by job, with install commands.

Claude Skills for Google Ads

Every Google Ads skill with its full prompt.

Claude Skills for Meta Ads

Fatigue, overlap, frequency and retargeting skills.

Claude Cowork for Google Ads

Workspace setup and five Google Ads workflows.

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Last updated: Oct 4, 2026
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