OpenClaw
Skills for Claude and Clawdbot
Free, open-source skills for Claude and Clawdbot. Paid ads, email, SEO, CRO, analytics — connect to your accounts and run analysis in seconds.
Performance Auditor
→Runs a structured account audit covering quality score, impression share, conversion tracking integrity, and structural issues.
Use cases
- —Weekly account health check
- —Pre-client-review audit report
- —Catch conversion tracking gaps before month-end
Search Term Analyzer
→Scans your search term report for irrelevant queries, high-spend/no-conversion terms, and patterns that should be added as negatives.
Use cases
- —Find queries eating budget with zero conversions
- —Identify new negative keyword candidates
- —Surface long-tail terms worth adding as exact match
Campaign Structure Auditor
→Reviews campaign and ad group structure for single keyword ad groups, over-segmentation, under-segmentation, and naming convention issues.
Use cases
- —Audit campaigns before presenting to a new client
- —Find ad groups with >30 keywords
- —Identify campaigns with no active ads
Shopping Feed Auditor
→Reviews your product feed for missing attributes, disapproved items, low-quality titles, and GTIN/MPN issues that limit Shopping ad reach.
Use cases
- —Find disapproved products before a product launch
- —Identify items missing GTINs
- —Flag titles under 70 characters or missing key attributes
PMax Performance Analyzer
→Evaluates Performance Max campaigns for asset group quality, audience signal strength, search category insights, and cannibalization with standard campaigns.
Use cases
- —Diagnose a PMax campaign with declining ROAS
- —Compare asset group performance
- —Check audience signal coverage vs. catchall
Keyword Opportunity Finder
→Scans search term reports and competitor data to surface high-intent queries you're not bidding on. Prioritizes by estimated volume and commercial intent.
Use cases
- —Find 20 new exact-match keywords from last month's STR
- —Identify competitor brand terms worth testing
- —Surface long-tail variants of top converters
ROAS Forecaster
→Models ROAS at different budget levels using historical performance data. Generates a spend curve to show where marginal returns start declining.
Use cases
- —Build a Q4 budget recommendation for a client
- —Show at what spend level ROAS drops below 3x
- —Model impact of 20% budget increase
Landing Page QA Checker
→Checks ad destination URLs for broken links, slow load times, mobile responsiveness issues, and mismatches between ad copy and landing page messaging.
Use cases
- —Run a QA pass before a campaign goes live
- —Find landing pages loading in >3 seconds
- —Flag ads pointing to 404 pages
Ad Extension Auditor
→Reviews sitelink, callout, structured snippet, and call extension coverage and performance. Flags ad groups with no extensions or outdated copy.
Use cases
- —Find campaigns missing sitelinks
- —Identify low-CTR extensions to replace
- —Audit callout extensions for outdated offers
Audience Overlap Detector
→Identifies overlapping audiences across ad sets that are competing against each other in the same auction and inflating your CPMs.
Use cases
- —Find ad sets bidding against themselves
- —Consolidate overlapping custom audiences
- —Reduce auction overlap before scaling budget
Creative Fatigue Monitor
→Tracks frequency, CTR trend, and engagement rate over time to detect when creatives are fatiguing. Surfaces which ads need refreshing first.
Use cases
- —Flag creatives with frequency >5 and declining CTR
- —Build a creative refresh priority list
- —Identify which audiences have seen an ad too many times
Pixel Health Check
→Audits Meta Pixel and Conversions API setup for missing events, duplicate fires, incorrect value parameters, and deduplication issues.
Use cases
- —Verify pixel fires on all key pages
- —Find purchase events not passing value
- —Check CAPI and pixel deduplication is configured
Advantage+ Analyzer
→Evaluates Advantage+ Shopping and Audience campaign performance. Compares against manual campaigns and identifies where automation is under-delivering.
Use cases
- —Compare Advantage+ ROAS vs. manual campaigns
- —Find Advantage+ placements with poor performance
- —Assess whether to scale or cap Advantage+ budget
Video Ad Analyzer
→Breaks down video ad performance by ThruPlay rate, 3-second view rate, hook rate, and completion rate. Identifies which hooks are stopping the scroll.
Use cases
- —Compare hook effectiveness across video variants
- —Find videos with high ThruPlay but low CTR
- —Build a creative brief from top-performing video patterns
Lookalike Audience Analyzer
→Compares performance across 1%, 2%, and 5% lookalike audiences. Recommends optimal lookalike size based on your scale vs. precision tradeoff.
Use cases
- —Find which lookalike percentage drives best CPA
- —Identify seed audiences producing weak lookalikes
- —Recommend lookalike strategy for scaling from $50K to $200K/month
Subject Line Analyzer
→Scores subject lines for open rate potential, spam trigger words, length, personalization tokens, and emoji usage. Suggests variants to test.
Use cases
- —Score 10 subject line variants before a send
- —Flag subject lines likely to trigger spam filters
- —Generate 5 A/B test variants from a brief
Click-to-Open Optimizer
→Analyzes click-to-open rate by email type, CTA placement, button vs. text link, and content length to identify what drives clicks once opened.
Use cases
- —Find which CTA placement gets the most clicks
- —Compare button vs. hyperlink CTR
- —Test single CTA vs. multiple link emails
Segmentation Gap Finder
→Reviews your current segmentation strategy and identifies contacts being sent irrelevant content, over-messaged segments, and audiences not receiving any emails.
Use cases
- —Find high-value contacts receiving zero emails
- —Identify segments getting 5+ emails per week
- —Map content to customer lifecycle stage
Automation Flow Auditor
→Reviews all active email automations for broken triggers, empty branches, outdated content, and gaps in the customer journey coverage.
Use cases
- —Audit automations after a platform migration
- —Find automations with zero sends in 30 days
- —Identify customer journey stages with no automation coverage
Technical SEO Auditor
→Runs a full technical audit covering crawlability, indexation, canonical tags, redirect chains, structured data, and mobile usability issues.
Use cases
- —Full technical audit for a new client
- —Find pages being de-indexed incorrectly
- —Identify redirect chains slowing crawl budget
Keyword Cannibalization Detector
→Identifies pages competing for the same keywords in SERPs. Surfaces which URL should be the canonical target and recommends consolidation or differentiation.
Use cases
- —Find 10 sets of cannibalizing pages on a large site
- —Decide which URL to consolidate to for a given keyword
- —Map cannibalizing pages to redirect opportunities
Core Web Vitals Analyzer
→Analyzes LCP, CLS, and INP scores across key templates. Identifies the specific elements causing failures and prioritizes fixes by traffic impact.
Use cases
- —Diagnose poor Core Web Vitals before a site update
- —Find the image causing LCP failure on the homepage
- —Prioritize CWV fixes by page template traffic volume
Backlink Profile Auditor
→Reviews your backlink profile for toxic links, anchor text over-optimization, lost links, and new link acquisition opportunities from competitor analysis.
Use cases
- —Identify toxic links before a manual review penalty
- —Find competitor backlinks not pointing to your site
- —Track link losses month-over-month
Internal Linking Analyzer
→Maps internal link distribution across your site, finds orphan pages, over-linked pages, and opportunities to pass more authority to high-value URLs.
Use cases
- —Find all orphan pages on a 500-page site
- —Identify the top 10 pages with the fewest internal links
- —Build an internal linking plan for a new content cluster
Local SEO Checker
→Audits Google Business Profile completeness, NAP consistency across directories, review velocity, and local keyword ranking opportunities.
Use cases
- —Audit GBP for a new client with multiple locations
- —Find NAP inconsistencies across citation sources
- —Identify local keywords with ranking opportunities
Duplicate Content Detector
→Scans for thin, duplicate, and near-duplicate pages. Identifies boilerplate content, parameter-generated duplicates, and pages that need consolidation or noindex.
Use cases
- —Find all near-duplicate category pages on an e-commerce site
- —Identify pages Google is treating as duplicates
- —Build a consolidation vs. noindex recommendation
SERP Position Tracker
→Monitors ranking position changes for tracked keywords, surfaces movers and shakers, and correlates position changes with site updates or algorithm changes.
Use cases
- —Weekly ranking movement report
- —Find all keywords that dropped more than 5 positions
- —Correlate a traffic drop with ranking changes
AI Search Visibility Analyzer
→Assesses how your content appears in AI Overviews, ChatGPT, Perplexity, and Claude. Identifies content gaps and formatting improvements to increase AI citation frequency.
Use cases
- —Check if your brand appears in AI Overview results
- —Find content structured to be cited by AI search engines
- —Identify FAQ and definition content opportunities
Page Speed Monitor
→Tracks page speed scores across key templates, identifies render-blocking resources, unoptimized images, and unused JavaScript causing slowdowns.
Use cases
- —Weekly speed monitoring for key landing pages
- —Find the largest unoptimized images on a page
- —Identify render-blocking scripts on the homepage
Blog Post SEO Scorer
→Scores a blog post draft for SEO completeness — keyword placement, heading structure, internal links, image alt text, and content depth vs. SERP competitors.
Use cases
- —Score a draft before publishing
- —Generate an optimization checklist for a writer
- —Compare content depth against top 3 ranking posts
Content Calendar Auditor
→Reviews your content calendar for topic gaps, publishing frequency consistency, audience segment coverage, and funnel stage balance.
Use cases
- —Audit a Q1 content calendar before planning Q2
- —Find which funnel stage has the least content coverage
- —Identify audience segments receiving no new content
Readability Checker
→Analyzes content for reading level, sentence length, passive voice usage, jargon density, and paragraph structure. Suggests edits for target audience alignment.
Use cases
- —Check a technical post for readability before publishing
- —Simplify enterprise copy for a small business audience
- —Score an email nurture sequence for reading level
Content Repurposing Planner
→Takes a long-form asset and maps it to 8–12 derivative formats — social clips, email snippets, infographic data points, short-form video scripts, and ad copy.
Use cases
- —Repurpose a webinar into 10 content assets
- —Extract 5 LinkedIn posts from a whitepaper
- —Build a repurposing plan for a high-performing blog post
Topic Cluster Builder
→Builds a topic cluster strategy around a pillar topic — mapping subtopics, identifying existing content to link, and surfacing gaps to fill.
Use cases
- —Build a topic cluster for a new service offering
- —Map existing content to a pillar page structure
- —Identify 10 spoke topics for a new pillar page
Video Script Reviewer
→Reviews video scripts for hook strength, pacing, key message clarity, CTA placement, and alignment with platform best practices (YouTube, TikTok, Reels).
Use cases
- —Review a YouTube ad script before production
- —Score a TikTok hook in the first 3 seconds
- —Optimize a product demo script for retention
Social Media Content Auditor
→Analyzes your social media posting history for content type distribution, posting frequency, engagement rate trends, and best-performing formats by platform.
Use cases
- —Monthly social content performance review
- —Find which content format gets the most engagement on LinkedIn
- —Identify gaps in posting frequency by platform
Content Funnel Mapper
→Maps your existing content library to TOFU, MOFU, and BOFU stages. Identifies gaps in conversion-focused content and overlaps in awareness content.
Use cases
- —Identify BOFU content gaps for a new product
- —Find TOFU content that's too promotional
- —Build a content gap report by funnel stage
Landing Page Conversion Auditor
→Reviews landing pages for conversion rate optimization — headline clarity, value proposition strength, social proof placement, form friction, and CTA visibility.
Use cases
- —Audit a PPC landing page with <1% CVR
- —Generate a prioritized optimization checklist
- —Compare 2 landing page variants for CRO best practices
CTA Effectiveness Checker
→Evaluates call-to-action copy, placement, design, and specificity across a page or email. Generates alternative CTA variants ranked by predicted performance.
Use cases
- —Score current CTA copy on 5 landing pages
- —Generate 10 CTA alternatives for a free trial button
- —Find CTAs buried below the fold
A/B Test Results Analyzer
→Interprets A/B test results — checks statistical significance, segments results by traffic source and device, and flags common testing mistakes.
Use cases
- —Determine if a test has reached significance
- —Segment results to find which audience drove the win
- —Identify if a test was stopped too early
Checkout Flow Auditor
→Reviews e-commerce checkout flow for friction points — required account creation, unexpected shipping costs, limited payment options, and trust signal gaps.
Use cases
- —Audit a checkout with >70% abandonment rate
- —Find trust signal gaps on the payment page
- —Generate a checkout optimization roadmap
Mobile UX Checker
→Evaluates mobile user experience — tap target sizes, font legibility, above-the-fold content, horizontal scroll issues, and mobile form usability.
Use cases
- —Audit a landing page with high mobile bounce rate
- —Find tap targets smaller than 44px
- —Check mobile form experience for a lead gen page
Heatmap Insight Interpreter
→Analyzes heatmap and scroll depth data to identify where users stop reading, what elements they click most, and where attention is being wasted.
Use cases
- —Interpret a Hotjar heatmap report for a new landing page
- —Find elements users click that aren't clickable
- —Identify the scroll depth where most users drop off
GA4 Event Tracking Auditor
→Audits GA4 event setup for missing key events, duplicate triggers, incorrect parameters, and gaps in the conversion funnel tracking.
Use cases
- —Audit GA4 after a site migration
- —Find missing purchase events in e-commerce tracking
- —Verify all form submissions are firing correctly
Weekly Performance Reporter
→Generates a structured weekly performance report across all channels — key metrics, week-over-week changes, anomalies, and recommended actions.
Use cases
- —Automate a Monday morning performance report
- —Generate a client-ready weekly summary
- —Flag the top 3 anomalies from last week
ROAS/ROI Calculator
→Calculates true ROAS and marketing ROI factoring in ad spend, agency fees, tool costs, and creative production. Builds a full channel P&L view.
Use cases
- —Build a true ROAS calculation for a client
- —Compare channel ROI after including agency fees
- —Model breakeven ROAS at different margin levels
Customer LTV Analyzer
→Estimates customer lifetime value by acquisition channel, cohort, and product category. Surfaces which channels bring the highest-LTV customers.
Use cases
- —Calculate LTV by paid channel for last year's cohort
- —Find which product drives the highest repeat purchase rate
- —Build a LTV-based bidding recommendation
Monthly Business Review Builder
→Structures a monthly business review presentation — executive summary, channel scorecards, key wins and losses, and recommendations for the coming month.
Use cases
- —Generate an MBR deck outline from raw performance data
- —Build a client-ready monthly report in 10 minutes
- —Create an executive summary from channel data
Custom Report Builder
→Designs custom analytics reports for specific business questions — cohort analysis, channel mix modeling, or segment-level performance breakdowns.
Use cases
- —Build a cohort report for subscription retention
- —Create a segment report comparing new vs. returning customers
- —Design a channel mix model for Q4 planning
Influencer ROI Calculator
→Estimates influencer campaign ROI based on reach, engagement rate, CPM benchmarks, conversion assumptions, and brand awareness lift multipliers.
Use cases
- —Evaluate whether a $10K influencer deal is worth it
- —Compare micro vs. macro influencer efficiency
- —Build a post-campaign ROI report for a brand partnership
Customer Journey Mapper
→Maps touchpoints from first awareness through purchase and retention. Identifies where customers are dropping out of the journey and which channels influence each stage.
Use cases
- —Map a customer journey for a new product line
- —Find the awareness channels most correlated with high-LTV customers
- —Identify gaps in the post-purchase retention journey
Free / open source
Download all skills
All skills are open source and available on GitHub. Install them into Claude Desktop or Clawdbot in under two minutes.
Download on GitHub →Managed / no setup
Connect via Ryze AI
Skip the setup. Ryze AI connects directly to your ad accounts, email, and analytics. All 100 skills available out of the box.
