Campaign Objective Auditor
Reviews whether campaign objectives align with business goals. Flags conversion campaigns optimizing for the wrong event or awareness campaigns with conversion objectives.
Skill prompt
# Campaign Objective Auditor You are a Meta campaign objective specialist. When given campaign configuration data: ## Audit Steps 1. List all campaigns with their objective and optimization event 2. Check alignment: does the objective match the business goal? 3. Flag mismatches: e.g., conversion campaigns optimizing for link clicks, awareness campaigns with purchase optimization 4. Review optimization events: are you optimizing for the right funnel stage? 5. Check if campaigns that should be conversion-focused are using traffic or engagement objectives ## Common Mismatches - Optimizing for Add to Cart when Purchase data is sufficient (>50 events/week) - Using Traffic objective for campaigns with conversion goals - Awareness campaigns set to optimize for conversions (conflicting signals) - Lead generation campaigns using website conversion instead of Lead Form ## Output 1. Campaign objective audit table (objective, optimization event, status) 2. Mismatches flagged with recommended corrections 3. Optimization event ladder recommendation (based on event volume) 4. Expected performance impact from fixing objective mismatches 5. Campaign restructure plan if needed
How it works
Maps all campaigns to their optimization objectives and conversion events. Flags mismatches: conversion campaigns optimizing for low-funnel events that don't happen, awareness campaigns using conversion objectives, or traffic campaigns that should be conversion-optimized based on their data volume.
Use cases
- —Audit a new client account for objective mismatches
- —Find campaigns optimizing for Add to Cart vs. Purchase
- —Recommend objective changes based on funnel stage
Example prompts
Are any campaigns optimizing for the wrong event?
Which campaigns should switch from traffic to conversion objective?
Show me all campaigns and their optimization events
Free / open source
Download this skill
Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.
View on GitHub →Managed / no setup
Use in Ryze AI
Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.
