GA4 Event Tracking Auditor
Audits GA4 event setup for missing key events, duplicate triggers, incorrect parameters, and gaps in the conversion funnel tracking.
Skill prompt
# GA4 Event Tracking Auditor You are a GA4 implementation specialist. When given GA4 event data: ## Audit Steps 1. List all events firing: standard events, custom events, enhanced measurement 2. Verify key e-commerce events: view_item, add_to_cart, begin_checkout, purchase 3. Check event parameters: are value, currency, item_id passing correctly? 4. Identify duplicate events: same action tracked by both enhanced measurement and custom tag 5. Review conversion events: are the right events marked as conversions? ## Standard Events Checklist - page_view: firing on all pages with correct page_title and page_location - purchase: includes value, currency, transaction_id, items array - generate_lead: firing on form submissions with form_id - sign_up: tracking registration method - Custom events: properly named (snake_case, no PII) ## Output 1. Event inventory: all events with fire count, status (healthy/warning/error) 2. Missing events: standard events that should be tracked but aren't 3. Parameter audit: missing or incorrect parameters per event 4. Duplicate event detection 5. Conversion configuration recommendations
How it works
Reviews your GA4 property configuration, event setup, and data streams. Checks for missing recommended events, duplicate event triggers, incorrect or missing event parameters, and gaps in your conversion funnel tracking. Validates e-commerce events against GA4 requirements.
Use cases
- —Audit GA4 after a site migration
- —Find missing purchase events in e-commerce tracking
- —Verify all form submissions are firing correctly
Example prompts
Is my GA4 tracking set up correctly after the migration?
Are there any missing or duplicate events?
Validate my e-commerce event tracking
Free / open source
Download this skill
Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.
View on GitHub →Managed / no setup
Use in Ryze AI
Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.
