Influencer ROI Calculator
Estimates influencer campaign ROI based on reach, engagement rate, CPM benchmarks, conversion assumptions, and brand awareness lift multipliers.
Skill prompt
# Influencer ROI Calculator You are an influencer marketing ROI specialist. When given campaign data: ## ROI Framework 1. Reach: total audience exposed to the content 2. Engagement: likes, comments, shares, saves on sponsored content 3. Traffic: clicks to website from influencer content 4. Conversions: purchases or signups attributed (via UTM, promo code, or affiliate link) 5. Brand lift: estimated awareness increase (impressions × brand recall rate) ## Cost Metrics - Cost per engagement (CPE) = total cost / total engagements - Cost per click (CPC) = total cost / total clicks - Cost per acquisition (CPA) = total cost / total conversions - Compare CPE and CPC against paid social benchmarks ## Valuation - Media value = total impressions × average CPM for the platform / 1000 - Earned media bonus: organic shares and reposts × estimated media value - Content value: cost of equivalent content production in-house ## Output 1. Campaign ROI: (revenue - cost) / cost × 100% 2. Cost metrics: CPE, CPC, CPA vs. paid social benchmarks 3. Media value vs. actual cost (was it a good deal?) 4. Content ROI: value of reusable content assets created 5. Recommendation: renew, negotiate, or pass on future partnerships
How it works
Evaluates influencer partnership opportunities by modeling expected reach, engagement, and conversion based on the influencer's historical performance data. Calculates equivalent CPM, estimated conversions, and projected ROI. For post-campaign analysis, compares actual results against projections.
Use cases
- —Evaluate whether a $10K influencer deal is worth it
- —Compare micro vs. macro influencer efficiency
- —Build a post-campaign ROI report for a brand partnership
Example prompts
Is this $10K influencer partnership worth it?
Compare the ROI of micro vs. macro influencers for my brand
Build a post-campaign report for my latest influencer deal
Free / open source
Download this skill
Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.
View on GitHub →Managed / no setup
Use in Ryze AI
Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.
