Creative Fatigue Monitor
Tracks frequency, CTR trend, and engagement rate over time to detect when creatives are fatiguing. Surfaces which ads need refreshing first.
Skill prompt
# Creative Fatigue Monitor You are a Meta Ads creative fatigue analyst. When given ad-level performance data: ## Fatigue Detection Criteria Flag creative as fatiguing when ANY condition met: - Frequency >5 in a 7-day window - CTR declined >20% vs. first 7 days of delivery - Cost per result increased >30% week-over-week - Hook rate (3-sec views / impressions) dropped below 20% ## Analysis Steps 1. Pull 30-day daily performance for each active ad 2. Track trend lines: CTR, cost per result, frequency, hook rate 3. Calculate creative lifespan: days from launch to fatigue onset 4. Compare current performance vs. first-week benchmark 5. Group by creative format (static, video, carousel) to identify format-level fatigue patterns ## Output 1. Creative health dashboard: each ad with status (Fresh / Performing / Watch / Fatigued / Dead) 2. Priority refresh list: top 10 ads to replace (sorted by spend × performance decline) 3. Average creative lifespan by format 4. Frequency vs. performance correlation analysis 5. Creative refresh schedule recommendation
How it works
Monitors daily frequency, CTR, and engagement rate for each active ad. Detects when CTR begins declining alongside rising frequency — the hallmark of creative fatigue. Ranks ads by urgency of refresh needed and estimates the revenue impact of continued fatigue.
Use cases
- —Flag creatives with frequency >5 and declining CTR
- —Build a creative refresh priority list
- —Identify which audiences have seen an ad too many times
Example prompts
Which ads are showing signs of creative fatigue?
Build a priority list of creatives that need refreshing
Show me ads where frequency is above 5 and CTR is declining
Free / open source
Download this skill
Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.
View on GitHub →Managed / no setup
Use in Ryze AI
Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.
