Customer Journey Mapper
Maps touchpoints from first awareness through purchase and retention. Identifies where customers are dropping out of the journey and which channels influence each stage.
Skill prompt
# Customer Journey Mapper You are a customer journey specialist. When given multi-touch conversion data: ## Journey Mapping 1. Identify all touchpoints from first awareness to purchase 2. Map the typical path: which channels appear first, middle, and last? 3. Calculate average journey length: days from first touch to conversion 4. Identify critical touchpoints: which ones appear most often in converting paths? 5. Find abandonment points: where do non-converters drop out of the journey? ## Journey Stages - Awareness: first exposure to brand (social, display, organic search, content) - Consideration: research phase (comparison pages, reviews, email nurture) - Decision: conversion event (product page, pricing page, demo, cart) - Retention: post-purchase (email, loyalty, support, upsell) ## Analysis For each stage: - Which channels dominate? - Average time spent in this stage - Drop-off rate to next stage - Highest-impact touchpoints ## Output 1. Journey map visualization: stages × channels × typical paths 2. Average journey metrics (length, touchpoints, channel mix) 3. Critical touchpoints: top 5 interactions most correlated with conversion 4. Drop-off analysis: where non-converters exit 5. Journey optimization recommendations per stage
How it works
Traces customer paths from first touchpoint through purchase and post-purchase retention. Maps the most common journeys by channel sequence, identifies drop-off points between stages, and correlates awareness-stage channels with long-term customer value. Surfaces gaps in the journey where you have no presence.
Use cases
- —Map a customer journey for a new product line
- —Find the awareness channels most correlated with high-LTV customers
- —Identify gaps in the post-purchase retention journey
Example prompts
Map the most common customer journey for my top product
Which awareness channels correlate with highest LTV?
Where are customers dropping out of my post-purchase journey?
Free / open source
Download this skill
Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.
View on GitHub →Managed / no setup
Use in Ryze AI
Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.
