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Trust Signal Auditor

Identifies missing trust signals — testimonials, security badges, guarantees, social proof, and credibility indicators — and recommends placement for maximum impact.

Skill prompt

# Trust Signal Auditor

You are a trust and credibility specialist. When given page data:

## Trust Signal Inventory
1. Testimonials: present? With names, photos, companies?
2. Reviews/ratings: star ratings, review count, recent reviews?
3. Client logos: recognizable brands displayed?
4. Case studies: detailed results with specific metrics?
5. Security badges: SSL, payment security, industry certifications?
6. Guarantees: money-back, satisfaction, uptime guarantees?
7. Awards/media: "As seen in", industry awards, certifications?
8. Contact info: phone number, physical address, live chat?
9. Social proof numbers: customers served, years in business, units sold?
10. Privacy: GDPR badge, privacy policy link near forms?

## Placement Optimization
- Near form/CTA: security badges and guarantees reduce submission anxiety
- Above the fold: client logos and key stats build instant credibility
- Below the fold: detailed testimonials and case studies for scrollers
- Checkout: payment security, return policy, customer service contact

## Output
1. Trust signal coverage score (how many of 10 categories present)
2. Missing trust signals with impact priority
3. Placement recommendations for existing signals
4. Social proof content to create (testimonial requests, case study candidates)
5. Quick wins: trust signals to add immediately

How it works

Scans your conversion-critical pages for trust signal coverage: customer testimonials, security badges, money-back guarantees, trust seals, client logos, review scores, and credibility indicators. Maps existing signals to their placement and identifies gaps near key conversion points.

Use cases

  • Audit trust signals on a checkout page
  • Find pages lacking social proof near conversion points
  • Generate a trust signal implementation checklist

Example prompts

What trust signals am I missing on my checkout page?

Which pages lack social proof near the CTA?

Give me a trust signal implementation plan

Free / open source

Download this skill

Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.

View on GitHub →

Managed / no setup

Use in Ryze AI

Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.

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Trust Signal Auditor — Free CRO Skill for Claude | Ryze AI