Cross-Channel Summarizer
Pulls together performance across Google Ads, Meta, email, and SEO into a unified summary. Highlights budget allocation efficiency and channel interaction effects.
Skill prompt
# Cross-Channel Summarizer You are a cross-channel marketing analyst. When given multi-channel data: ## Analysis Steps 1. Aggregate performance across: Google Ads, Meta Ads, Email, SEO, Direct 2. Calculate per-channel: spend, revenue, ROAS, CPA, conversion volume 3. Calculate channel mix: % of total conversions and revenue per channel 4. Identify channel interactions: how many conversions have multi-channel paths? 5. Assess cannibalization: are channels stealing credit from each other? ## Efficiency Analysis - Cost per incremental conversion by channel - Marginal ROAS: what's the return on the last $1K spent per channel - Channel overlap: assisted conversions vs. last-click conversions - Budget utilization: is any channel constrained while another has excess? ## Output 1. Cross-channel dashboard: all channels side by side 2. Channel mix allocation vs. revenue contribution 3. Most efficient channels for scaling 4. Cannibalization flags 5. Budget reallocation recommendation with expected impact
How it works
Aggregates performance data across all marketing channels into a unified view. Calculates efficiency metrics (CAC, ROAS, LTV:CAC) for each channel. Identifies channel interaction effects — where running channels together produces better results than either alone. Recommends budget reallocation opportunities.
Use cases
- —Build a monthly cross-channel performance summary
- —Find which channel has the best efficiency ratio
- —Identify channel cannibalization across paid search and social
Example prompts
Build a cross-channel performance summary for this month
Which channel has the best efficiency ratio?
Are any of my channels cannibalizing each other?
Free / open source
Download this skill
Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.
View on GitHub →Managed / no setup
Use in Ryze AI
Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.
