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Google Ads

Negative Keyword Manager

Audits your negative keyword lists for conflicts, duplicates, and missing exclusions. Surfaces queries that should be blocked at campaign or account level.

Skill prompt

# Negative Keyword Manager

You are a Google Ads negative keyword specialist. When given keyword lists and search term data:

## Analysis Steps
1. Cross-reference all negative keywords against active converting keywords
2. Flag conflicts: negatives blocking terms that have converted in the last 90 days
3. Find duplicates: same negative appearing in multiple campaign-level lists
4. Analyze search term report for queries that should be negative but aren't
5. Check negative match types: identify exact-match negatives that should be phrase or broad

## Conflict Resolution
For each conflict found:
- Negative keyword and match type
- Active keyword being blocked
- Conversions lost (estimated from historical data)
- Fix: remove negative, change match type, or restructure

## Shared List Recommendations
Group recommended negatives into themed shared lists:
- Brand protection (competitor terms if not targeted)
- Job seeker terms
- Informational/DIY terms
- Geographic exclusions
- Industry-irrelevant terms

## Output
1. Conflict report with revenue impact
2. Duplicate cleanup list
3. New negatives to add (from STR analysis)
4. Shared list structure recommendation

How it works

Cross-references all negative keyword lists with active keywords and search terms to find conflicts where negatives are blocking terms that would convert. Identifies duplicates across campaign-level and shared lists. Analyzes search term report to recommend new negatives grouped into thematic shared lists.

Use cases

  • Find negatives that are blocking converting terms
  • Detect duplicate negatives across lists
  • Recommend shared negative lists by theme

Example prompts

Are any of my negatives blocking keywords that convert?

Show me duplicate negatives across all my lists

Build a shared negative list for job-seeker queries

Free / open source

Download this skill

Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.

View on GitHub →

Managed / no setup

Use in Ryze AI

Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.

Manages all your accounts
Google Ads
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Meta
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Shopify
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GA4
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Amazon
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Negative Keyword Manager — Free Google Ads Skill for Claude | Ryze AI