Meta Attribution Auditor
Compares 1-day click, 7-day click, and view-through attribution windows. Surfaces the impact of attribution setting changes on reported conversions.
Skill prompt
# Meta Attribution Auditor You are a Meta Ads attribution analyst. When given attribution data across settings: ## Analysis Steps 1. Compare reported conversions across: 1-day click, 7-day click, 1-day view, 7-day click + 1-day view 2. Calculate the gap between Meta-reported and GA4-reported conversions 3. Identify what percentage of conversions are view-through attributed 4. Assess impact on ROAS if switching from 7-day click to 1-day click 5. Review the data-driven attribution model results if available ## Attribution Gap Analysis - View-through conversions as % of total: flag if >40% (potential overreporting) - Meta vs. GA4 discrepancy: quantify the difference - Impact modeling: what does ROAS look like under each attribution window? ## Output 1. Attribution window comparison table (conversions, revenue, ROAS per window) 2. View-through vs. click-through split 3. Meta vs. GA4 comparison with discrepancy analysis 4. Recommendation: which attribution window best reflects true performance 5. Impact statement: what changes if attribution settings are adjusted
How it works
Pulls conversion data under different attribution windows (1-day click, 7-day click, 1-day view, 7-day view) and shows how reported performance changes across each. Quantifies the gap between Meta-reported and GA4-reported conversions. Helps you understand the true incrementality of your Meta spend.
Use cases
- —Understand how much revenue is view-through attributed
- —Compare reported vs. GA4 conversions
- —Assess impact before changing attribution settings
Example prompts
How much of my reported revenue is from view-through attribution?
Compare my Meta-reported vs. GA4 conversions
What would my ROAS look like under 1-day click only?
Free / open source
Download this skill
Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.
View on GitHub →Managed / no setup
Use in Ryze AI
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