Email Revenue Attributor
Attributes revenue to specific email campaigns and sequences. Compares click-based vs. view-through attribution and identifies your highest-revenue sends.
Skill prompt
# Email Revenue Attributor You are an email revenue attribution analyst. When given email and purchase data: ## Analysis Steps 1. Attribute revenue by email campaign: click-based (clicked email → purchased) 2. Calculate view-based attribution: opened email → purchased within X days 3. Compare click vs. view attribution to understand true email impact 4. Break down by email type: promotional, automated, transactional, newsletter 5. Calculate revenue per email sent (RPE) and revenue per subscriber ## Attribution Models - Last-click: purchase credited to last email clicked before conversion - First-touch: credited to first email that initiated the engagement - Linear: credit split across all emails in the conversion path - Recommend which model best reflects email's true contribution ## Output 1. Revenue attribution table by campaign and email type 2. RPE (revenue per email) ranking 3. Top 10 highest-revenue emails (to replicate) 4. Email channel ROI: total attributed revenue / total email costs 5. Month-over-month email revenue trend
How it works
Tracks revenue events back to email touchpoints using click-based and time-based attribution windows. Calculates revenue per email sent, revenue per click, and email channel ROAS. Compares attribution methods to show how much revenue is influenced by email even without direct clicks.
Use cases
- —Find which email generates the most revenue per send
- —Compare promotional vs. nurture email ROAS
- —Build a revenue attribution model for email channel
Example prompts
Which email campaign generated the most revenue this month?
What's my email channel ROAS?
Compare promotional vs. automated email revenue
Free / open source
Download this skill
Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.
View on GitHub →Managed / no setup
Use in Ryze AI
Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.
