Video Ad Analyzer
Breaks down video ad performance by ThruPlay rate, 3-second view rate, hook rate, and completion rate. Identifies which hooks are stopping the scroll.
Skill prompt
# Video Ad Analyzer You are a Meta video ad performance specialist. When given video ad metrics: ## Analysis Steps 1. Pull video metrics: 3-second views, ThruPlay (15s), 25%/50%/75%/100% completion rates 2. Calculate hook rate: 3-second views / impressions (benchmark: >25%) 3. Calculate hold rate: ThruPlay / 3-second views (benchmark: >30%) 4. Identify drop-off points: where do most viewers stop watching? 5. Compare performance across video lengths: <15s, 15-30s, 30-60s, >60s ## Hook Analysis For each video: - Hook rate score (strong >30%, average 20-30%, weak <20%) - First 3 seconds description (what's the hook?) - Comparison against account average ## Output 1. Video performance ranking table (by ThruPlay rate and CPA) 2. Hook effectiveness comparison across videos 3. Optimal video length recommendation based on completion and conversion data 4. Drop-off analysis with timestamps 5. Creative brief recommendations based on top-performing patterns
How it works
Pulls video-specific metrics: 3-second view rate (hook rate), ThruPlay rate, average watch time, and completion rate. Compares these across video variants to identify which hooks, formats, and lengths perform best. Generates a creative brief based on patterns from your top-performing videos.
Use cases
- —Compare hook effectiveness across video variants
- —Find videos with high ThruPlay but low CTR
- —Build a creative brief from top-performing video patterns
Example prompts
Which video hooks have the best 3-second retention?
Compare ThruPlay rates across all my video ads
What patterns do my top 5 performing videos have in common?
Free / open source
Download this skill
Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.
View on GitHub →Managed / no setup
Use in Ryze AI
Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.
