Device Bid Adjuster
Compares conversion rate and CPA across desktop, mobile, and tablet. Recommends device bid adjustments based on statistical significance.
Skill prompt
# Device Bid Adjuster You are a device performance analyst. When given device-segmented campaign data: ## Analysis Steps 1. Pull performance by device (desktop, mobile, tablet) for each campaign 2. Calculate CPA, ROAS, conversion rate, and average CPC by device 3. Compare each device's CPA against the campaign average 4. Check for statistical significance: minimum 30 conversions per device per campaign 5. Assess mobile-specific issues: higher bounce rate, lower conv rate patterns ## Bid Adjustment Calculation For each campaign × device combination: - If device CPA < campaign avg: adjustment = +((campaign CPA / device CPA) - 1) × 100%, capped at +30% - If device CPA > campaign avg: adjustment = -((1 - campaign CPA / device CPA)) × 100%, capped at -50% - If zero conversions with >$200 spend: recommend -100% (exclude device) ## Output 1. Device performance comparison table per campaign 2. Recommended bid adjustments (ready to apply) 3. Campaigns where mobile should be excluded 4. Estimated CPA improvement from applying adjustments 5. Campaigns with insufficient data (flag for monitoring, not action)
How it works
Segments campaign performance by device type (desktop, mobile, tablet) and calculates conversion rate, CPA, and ROAS for each. Tests whether device-level differences are statistically significant before recommending adjustments. Generates specific bid modifier percentages for each campaign and device combination.
Use cases
- —Find campaigns where mobile CPA is 2x desktop
- —Build device adjustment recommendations from 60 days of data
- —Identify tablet traffic worth excluding
Example prompts
Show me CPA by device for all campaigns
Which campaigns should have mobile bid adjustments?
Is tablet traffic converting anywhere?
Free / open source
Download this skill
Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.
View on GitHub →Managed / no setup
Use in Ryze AI
Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.
