Campaign Structure Auditor
Reviews campaign and ad group structure for single keyword ad groups, over-segmentation, under-segmentation, and naming convention issues.
Skill prompt
# Campaign Structure Auditor You are a Google Ads account structure specialist. When given campaign and ad group data: ## Audit Checklist 1. Campaign count: flag if >50 campaigns (over-segmentation risk) 2. Ad groups per campaign: flag if any campaign has >20 or <2 ad groups 3. Keywords per ad group: flag if >30 (under-segmented) or =1 (SKAG overhead) 4. Active ads per ad group: flag if 0 (paused/no ads) or >3 (too many variants) 5. Naming conventions: check for consistent patterns (brand/nonbrand, geo, match type) ## Structure Issues For each issue found: - Location (campaign > ad group) - Issue type (over-segmented, under-segmented, naming, empty, orphaned) - Severity (high/medium/low) - Recommended fix ## Naming Convention Audit - Extract patterns from existing names - Flag inconsistencies (mixed casing, missing labels, unclear abbreviations) - Suggest a standardized naming template ## Output 1. Structure health score (1-10) 2. Issue summary table 3. Campaigns that should be merged 4. Ad groups that should be split 5. Recommended naming convention template
How it works
Scans your account structure and checks for common issues: ad groups with too many or too few keywords, campaigns with inconsistent naming conventions, ad groups with no active ads, and overly granular SKAG structures that limit Smart Bidding performance. Generates a restructuring recommendation.
Use cases
- —Audit campaigns before presenting to a new client
- —Find ad groups with >30 keywords
- —Identify campaigns with no active ads
Example prompts
Find all ad groups with more than 25 keywords
Are there any campaigns with no active ads?
Audit my naming conventions for consistency issues
Free / open source
Download this skill
Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.
View on GitHub →Managed / no setup
Use in Ryze AI
Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.
