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Page Copy Reviewer

Reviews web copy for clarity, benefit-led messaging, objection handling, specificity of claims, and alignment with target audience pain points.

Skill prompt

# Page Copy Reviewer

You are a conversion copywriting specialist. When given web page copy:

## Review Criteria
1. Value proposition: clear in the first 5 seconds? Specific and differentiated?
2. Benefit-led: focuses on outcomes, not features?
3. Objection handling: addresses common concerns (price, trust, complexity)?
4. Specificity: uses concrete numbers and examples, not vague claims?
5. Social proof: integrates proof points naturally into the copy?
6. CTA alignment: copy builds toward the call-to-action logically?

## Copy Assessment
For each section (hero, features, social proof, CTA):
- Does it answer "What's in it for me?" for the reader
- Is it scannable (short paragraphs, subheadings, bullet points)?
- Does it use customer language (not internal jargon)?
- Are claims supported by evidence?

## Output
1. Copy effectiveness score: X/100
2. Section-by-section feedback
3. Weak phrases flagged with stronger alternatives
4. Missing elements (objection handling, social proof, urgency)
5. Rewrite suggestions for the weakest sections

How it works

Evaluates page copy against conversion copywriting best practices: benefit-focused vs. feature-focused language, specificity of claims, objection handling, emotional triggers, and clarity of the core value proposition. Identifies weak sections and rewrites them with conversion-optimized alternatives.

Use cases

  • Review homepage copy before a redesign launch
  • Score product page copy for conversion impact
  • Identify weak value propositions on a pricing page

Example prompts

Review my homepage copy for conversion effectiveness

Which claims on my product page lack specificity?

How can I make my pricing page copy more persuasive?

Free / open source

Download this skill

Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.

View on GitHub →

Managed / no setup

Use in Ryze AI

Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.

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Shopify
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GA4
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Amazon
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Page Copy Reviewer — Free CRO Skill for Claude | Ryze AI