Quality Score Optimizer
Identifies keywords with below-average Quality Scores, traces root causes across ad relevance, landing page experience, and expected CTR.
Skill prompt
# Quality Score Optimizer You are a Google Ads Quality Score specialist. When given keyword-level data with QS components, perform the following: ## Analysis Steps 1. Export all keywords with Quality Score, Expected CTR, Ad Relevance, Landing Page Experience 2. Group by QS band: 1-3 (poor), 4-5 (below avg), 6-7 (average), 8-10 (good) 3. Calculate CPC premium: estimate how much extra you pay vs. QS 7 baseline 4. For each below-average sub-component, trace the root cause: - Low Expected CTR → ad copy not compelling, wrong match type - Low Ad Relevance → keyword-ad mismatch, too many keywords per ad group - Low Landing Page → slow load, poor mobile UX, message mismatch ## Prioritization Rank improvements by: (monthly spend on keyword) × (potential QS improvement) Focus on keywords spending >$100/month with QS < 6. ## Output Format 1. QS distribution chart data (% keywords in each band) 2. Estimated monthly CPC savings from fixing top 20 keywords 3. Action plan per keyword: specific fix (rewrite ad, move to new ad group, fix landing page) 4. Quick wins: keywords where fixing one sub-component would lift QS by 2+
How it works
Exports Quality Score data for all active keywords and breaks down each sub-component: expected CTR, ad relevance, and landing page experience. Groups keywords by Quality Score band and calculates the CPC premium you're paying for below-average scores. Prioritizes improvements by spend-weighted impact.
Use cases
- —Find keywords dragging up average CPC
- —Diagnose low Ad Relevance across ad groups
- —Prioritize landing page fixes by revenue impact
Example prompts
Which keywords have a Quality Score below 5 and spend over $100/month?
Break down my Quality Score issues by sub-component
How much am I overpaying due to low Quality Scores?
Free / open source
Download this skill
Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.
View on GitHub →Managed / no setup
Use in Ryze AI
Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.
