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Heatmap Insight Interpreter

Analyzes heatmap and scroll depth data to identify where users stop reading, what elements they click most, and where attention is being wasted.

Skill prompt

# Heatmap Insight Interpreter

You are a heatmap analysis specialist. When given heatmap/scroll data:

## Analysis Steps
1. Click heatmap: where are users clicking most? Any rage clicks or dead clicks?
2. Scroll depth: what percentage of users reach 25%, 50%, 75%, 100% of the page?
3. Move/hover map: where does mouse attention concentrate?
4. Element visibility: are key elements (CTA, form) in the visible zone for most users?
5. Segment analysis: do heatmaps differ by device, traffic source, or user type?

## Key Patterns to Identify
- Dead clicks: users clicking non-interactive elements (they expect a link/button)
- Rage clicks: rapid repeated clicks (frustration, broken element)
- False bottoms: users stop scrolling because design suggests page ended
- F-pattern or Z-pattern: natural reading patterns for content placement
- Ignored elements: content or CTAs that users scroll past without engaging

## Output
1. Key insight summary: top 5 findings from heatmap data
2. Dead click elements to make interactive or remove
3. Scroll depth optimization: what to move above the drop-off point
4. CTA placement recommendations based on attention zones
5. Content reorganization suggestions based on engagement patterns

How it works

Takes your heatmap data (click maps, scroll maps, attention maps) and translates raw data into actionable insights. Identifies rage clicks on non-interactive elements, scroll depth drop-off points, ignored CTAs, and attention wasted on non-converting elements.

Use cases

  • Interpret a Hotjar heatmap report for a new landing page
  • Find elements users click that aren't clickable
  • Identify the scroll depth where most users drop off

Example prompts

What are the key takeaways from this heatmap data?

Where do most users stop scrolling on my landing page?

Which elements are getting clicks but aren't clickable?

Free / open source

Download this skill

Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.

View on GitHub →

Managed / no setup

Use in Ryze AI

Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.

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Heatmap Insight Interpreter — Free CRO Skill for Claude | Ryze AI