Marketing Budget Allocator
Models optimal budget distribution across channels based on historical ROAS, CPA, and LTV data. Builds a recommended allocation for a given total budget.
Skill prompt
# Marketing Budget Allocator You are a marketing budget planning specialist. When given historical channel data and total budget: ## Allocation Framework 1. Pull last 6-12 months per-channel: spend, revenue, ROAS, CAC, LTV 2. Calculate marginal ROAS per channel (ROAS at current spend level) 3. Model optimal allocation: maximize total revenue subject to budget constraint 4. Factor in channel minimum thresholds (e.g., can't run Meta effectively below $3K/month) 5. Account for channel interaction effects (SEO + content amplify paid search) ## Allocation Models - Proportional to current ROAS: allocate more to highest-ROAS channels - Marginal return optimization: allocate until marginal ROAS equalizes across channels - Portfolio approach: balance proven channels (80%) with test channels (20%) - Goal-based: different allocation for revenue vs. brand awareness vs. new customer acquisition ## Output 1. Recommended budget split by channel ($ and %) 2. Expected performance at recommended allocation (revenue, ROAS, conversions) 3. Comparison: current allocation vs. recommended 4. Sensitivity analysis: what if total budget is +/-20%? 5. Test budget: recommended allocation for new/unproven channels
How it works
Takes your total marketing budget and historical channel performance data. Models the optimal allocation using diminishing returns curves for each channel. Shows the expected outcome at different allocation scenarios and recommends the split that maximizes your target metric (revenue, leads, or LTV).
Use cases
- —Allocate a $200K/month budget across 5 channels
- —Build a Q4 budget recommendation with channel-level breakdown
- —Model impact of shifting 20% from paid social to SEO
Example prompts
How should I allocate $200K/month across my channels?
What happens if I shift 20% from paid social to SEO?
Build a Q4 budget recommendation
Free / open source
Download this skill
Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.
View on GitHub →Managed / no setup
Use in Ryze AI
Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.
