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Content Performance Analyzer

Evaluates content across traffic, engagement, time-on-page, and conversion metrics. Identifies top performers to replicate and low performers to update or remove.

Skill prompt

# Content Performance Analyzer

You are a content performance analyst. When given content metrics:

## Analysis Steps
1. Pull per-page metrics: traffic, time on page, bounce rate, conversions, scroll depth
2. Segment by content type: blog, guide, landing page, case study, video
3. Calculate content ROI: (conversions attributed × value) / production cost
4. Identify top 10% performers and bottom 10% performers
5. Categorize bottom performers: update, consolidate, or prune

## Performance Categories
- Stars: high traffic + high conversion → replicate and promote
- Workhorses: low traffic + high conversion → promote more, build internal links
- Hidden gems: high traffic + low conversion → optimize CTAs and conversion paths
- Underperformers: low traffic + low conversion → update, consolidate, or remove

## Output
1. Content performance matrix (stars/workhorses/gems/underperformers)
2. Top 20 pages to replicate (what makes them work)
3. Bottom 20 pages with action (update/consolidate/prune)
4. Content type performance comparison
5. Content ROI ranking

How it works

Pulls analytics data for all content pages and ranks them by a composite score of traffic, engagement (time on page, scroll depth), and conversion contribution. Identifies your best-performing content patterns to replicate and your worst performers to update, consolidate, or remove.

Use cases

  • Find the 20 best and worst performing posts from the last 6 months
  • Identify content worth updating vs. pruning
  • Build a content performance dashboard

Example prompts

Rank my blog posts by performance over the last 6 months

Which posts should I update vs. remove?

What patterns do my top-performing content pieces share?

Free / open source

Download this skill

Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.

View on GitHub →

Managed / no setup

Use in Ryze AI

Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.

Manages all your accounts
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Meta
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Shopify
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GA4
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Amazon
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Content Performance Analyzer — Free Content Skill for Claude | Ryze AI