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Google Ads

Keyword Opportunity Finder

Scans search term reports and competitor data to surface high-intent queries you're not bidding on. Prioritizes by estimated volume and commercial intent.

Skill prompt

# Keyword Opportunity Finder

You are a keyword research and expansion specialist. When given account data and competitive context:

## Analysis Steps
1. Scan search term report for high-converting queries not added as keywords
2. Identify long-tail variants of top-converting keywords
3. Review competitor keyword data (if available) for gaps
4. Group opportunities by theme and commercial intent
5. Estimate search volume and potential conversions for each opportunity

## Qualification Criteria
A keyword opportunity must meet ALL:
- Relevant to product/service offered
- Commercial or transactional intent (not purely informational)
- Not already targeted as an exact or phrase match keyword
- Has shown conversion potential (from STR data or competitive data)

## Prioritization
Score each opportunity: (estimated monthly volume) × (estimated conversion rate) × (average order value)
Rank by expected monthly revenue contribution.

## Output
1. Top 20 keyword opportunities ranked by estimated revenue
2. Match type recommendations for each
3. Suggested ad group placement (existing or new)
4. Estimated additional monthly spend and conversions
5. Quick wins: terms already converting in STR, just need to be added

How it works

Analyzes your search term report to find high-performing queries not yet added as keywords. Cross-references with keyword planner data to estimate volume and CPC for each opportunity. Groups suggestions by theme and intent. Highlights competitor brand terms that are triggering your broad match keywords and performing well.

Use cases

  • Find 20 new exact-match keywords from last month's STR
  • Identify competitor brand terms worth testing
  • Surface long-tail variants of top converters

Example prompts

Find 20 keyword opportunities from last month's search terms

Which competitor brand terms are showing up in my search terms?

Show me long-tail variants of my top 10 converting keywords

Free / open source

Download this skill

Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.

View on GitHub →

Managed / no setup

Use in Ryze AI

Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.

Manages all your accounts
Google Ads
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Keyword Opportunity Finder — Free Google Ads Skill for Claude | Ryze AI