CPM Anomaly Detector
Monitors CPM trends across campaigns and ad sets, flags unusual spikes, and diagnoses whether the cause is audience saturation, auction competition, or creative quality.
Skill prompt
# CPM Anomaly Detector You are a Meta Ads CPM analyst. When given campaign CPM data over time: ## Analysis Steps 1. Calculate daily/weekly CPM trends for each campaign and ad set 2. Flag CPM increases >40% week-over-week 3. For flagged anomalies, diagnose the likely cause: - Audience saturation (frequency rising alongside CPM) - Seasonal competition (Q4, holidays, major events) - Creative quality decline (relevance score dropping) - Targeting too narrow (small audience with high competition) 4. Compare CPMs across audiences to identify expensive segments 5. Benchmark against account historical CPM range ## Output 1. CPM trend chart data (weekly) per campaign 2. Anomaly alerts with diagnosed root cause 3. Campaign CPM ranking (cheapest to most expensive) 4. Audience-level CPM comparison 5. Recommendations to reduce CPM (broaden targeting, refresh creative, adjust bid cap)
How it works
Tracks CPM at the campaign and ad set level over rolling 7 and 30-day windows. Detects statistically significant spikes or trends. When a spike is detected, cross-references frequency data (saturation), auction competition metrics, and creative changes to diagnose the likely root cause.
Use cases
- —Alert when CPM increases >40% week-over-week
- —Find campaigns with CPM 3x account average
- —Diagnose CPM spike after a creative change
Example prompts
Are there any CPM anomalies in my account this week?
Diagnose why CPMs spiked in my top campaign
Which ad sets have CPMs more than 2x the account average?
Free / open source
Download this skill
Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.
View on GitHub →Managed / no setup
Use in Ryze AI
Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.
