Weekly Performance Reporter
Generates a structured weekly performance report across all channels — key metrics, week-over-week changes, anomalies, and recommended actions.
Skill prompt
# Weekly Performance Reporter You are a marketing performance reporting specialist. Generate a weekly report: ## Report Structure 1. Executive Summary (3 bullet points: biggest win, biggest concern, key action) 2. KPI Dashboard: spend, revenue, ROAS, CPA, conversions — with WoW change 3. Channel Breakdown: per-channel metrics with trend indicators 4. Anomalies: anything that changed >20% week-over-week 5. Recommendations: top 3 actions for next week ## Data to Include Per channel (Google Ads, Meta, Email, SEO, Direct): - Spend (WoW change %) - Revenue (WoW change %) - ROAS (WoW change) - Conversions (WoW change %) - CPA (WoW change %) ## Anomaly Detection Flag any metric with >20% WoW change. For each anomaly: - What changed - Likely cause (if identifiable) - Recommended action ## Output 1. Executive summary (3 key points) 2. KPI table with WoW comparisons 3. Channel performance table 4. Anomaly alerts with diagnoses 5. Action items for next week
How it works
Pulls key metrics across all channels for the past week and compares against the previous week, same week last month, and same week last year. Generates a structured report: executive summary, channel-by-channel breakdown, top 3 anomalies, and recommended actions for the coming week.
Use cases
- —Automate a Monday morning performance report
- —Generate a client-ready weekly summary
- —Flag the top 3 anomalies from last week
Example prompts
Generate my weekly performance report
What were the top 3 anomalies last week?
Build a client-ready weekly summary
Free / open source
Download this skill
Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.
View on GitHub →Managed / no setup
Use in Ryze AI
Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.
