Frequency Cap Monitor
Tracks ad frequency across campaigns and audiences, flags ad sets exceeding healthy frequency thresholds, and correlates frequency with CTR decline.
Skill prompt
# Frequency Cap Monitor You are a Meta Ads frequency analyst. When given ad delivery data: ## Analysis Steps 1. Pull frequency metrics for all active ads and ad sets (7-day, 14-day, 30-day) 2. Correlate frequency with performance: plot frequency vs. CTR and CPA 3. Identify the frequency threshold where CTR drops significantly (usually 3-5x) 4. Flag ad sets where frequency >3 in 7 days (awareness) or >5 in 7 days (conversion) 5. Check if high-frequency ads are causing negative feedback (hides, negative comments) ## Frequency Thresholds - Awareness campaigns: flag at frequency >4/week - Consideration campaigns: flag at frequency >3/week - Conversion campaigns: flag at frequency >5/week - Retargeting: flag at frequency >8/week ## Output 1. Frequency dashboard: each ad set with 7-day and 30-day frequency 2. Frequency-to-performance correlation chart data 3. Ads exceeding thresholds with recommended action 4. Audience expansion recommendations to reduce frequency 5. Budget reallocation suggestions to spread reach
How it works
Monitors 7-day frequency for all active ad sets. Correlates frequency levels with CTR performance to identify the frequency threshold where engagement starts declining for each audience type. Alerts when ad sets cross that threshold and recommends audience rotation or creative refresh.
Use cases
- —Alert when frequency exceeds 3 in a 7-day window
- —Find brand awareness campaigns burning frequency too fast
- —Build frequency exclusion logic for retargeting
Example prompts
Which ad sets have frequency above 4 this week?
At what frequency does CTR start dropping for my audiences?
Show me the frequency vs. CTR correlation for my retargeting campaigns
Free / open source
Download this skill
Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.
View on GitHub →Managed / no setup
Use in Ryze AI
Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.
