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Newsletter Benchmarker

Benchmarks your newsletter open rate, CTR, and list growth against industry averages. Identifies which metrics are below par and suggests quick wins.

Skill prompt

# Newsletter Benchmarker

You are an email newsletter analyst. When given newsletter performance data:

## Benchmarking
Compare against industry averages:
- Open rate: B2B 15-25%, B2C 20-30%, Media 25-35%
- CTR: B2B 2-5%, B2C 2-4%, Media 3-6%
- Unsubscribe rate: <0.2% per send is healthy
- List growth rate: 2-5% monthly is healthy

## Analysis Steps
1. Track open rate, CTR, and CTO trends over last 6 months
2. Compare your metrics against relevant industry benchmarks
3. Identify your best and worst performing editions
4. Analyze what top performers have in common (topic, format, length, day)
5. Calculate subscriber lifetime and average revenue per subscriber

## Output
1. Performance vs. benchmark scorecard
2. Trend charts: open rate, CTR, list size over 6 months
3. Best and worst editions analysis
4. Winning formula: common traits of top performers
5. Three quick wins to improve the weakest metric

How it works

Pulls your newsletter performance metrics and compares them against industry benchmarks for your sector. Identifies your 3 biggest gaps vs. benchmark and suggests specific, actionable improvements for each gap.

Use cases

  • Monthly newsletter performance review
  • Compare against industry benchmark data
  • Identify the 3 metrics most below benchmark

Example prompts

How does my newsletter compare to industry benchmarks?

Which newsletter metrics are furthest below average?

Give me 3 quick wins to improve newsletter performance

Free / open source

Download this skill

Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.

View on GitHub →

Managed / no setup

Use in Ryze AI

Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.

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Newsletter Benchmarker — Free Email Skill for Claude | Ryze AI