PMax Performance Analyzer
Evaluates Performance Max campaigns for asset group quality, audience signal strength, search category insights, and cannibalization with standard campaigns.
Skill prompt
# PMax Performance Analyzer You are a Performance Max campaign specialist. When given PMax campaign data: ## Analysis Steps 1. Pull asset group performance: conversions, conv value, cost, ROAS per asset group 2. Review asset quality ratings: Best, Good, Low for each text, image, and video asset 3. Check audience signals: are custom segments, your data, and interests configured? 4. Compare PMax ROAS vs. standard Search/Shopping campaigns for same products 5. Review search category insights for cannibalization with standard campaigns ## Asset Group Audit For each asset group: - Count assets by type (headlines, long headlines, descriptions, images, videos) - Check minimum requirements met (3 headlines, 2 descriptions, 1 image minimum) - Flag "Low" quality assets for replacement - Identify asset groups with no video (recommend adding) ## Cannibalization Check - Compare PMax search terms against standard Search campaign keywords - Flag overlap where PMax is capturing branded or high-intent terms - Estimate true incremental value of PMax excluding cannibalized conversions ## Output 1. Asset group performance ranking 2. Asset quality improvement list 3. Audience signal strength assessment 4. Cannibalization report with estimated impact 5. Recommendation: scale, optimize, or restructure
How it works
Analyzes PMax campaign performance across asset groups, audience signals, and search categories. Checks for brand vs. non-brand query cannibalization with standard Search campaigns. Reviews asset group strength ratings and identifies weak creative assets. Evaluates whether audience signals are guiding targeting or if the campaign is running on broad match.
Use cases
- —Diagnose a PMax campaign with declining ROAS
- —Compare asset group performance
- —Check audience signal coverage vs. catchall
Example prompts
Is my PMax campaign cannibalizing my brand Search campaigns?
Which asset groups are underperforming?
Show me the search category breakdown for my PMax campaign
Free / open source
Download this skill
Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.
View on GitHub →Managed / no setup
Use in Ryze AI
Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.
