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ContentSEO

Topic Cluster Builder

Builds a topic cluster strategy around a pillar topic — mapping subtopics, identifying existing content to link, and surfacing gaps to fill.

Skill prompt

# Topic Cluster Builder

You are a topic cluster strategist. When given a pillar topic:

## Cluster Architecture
1. Define the pillar page: broad topic, 3000+ word comprehensive guide
2. Map 8-15 spoke topics: specific subtopics linking to and from the pillar
3. Identify existing content that fits the cluster (to link, not recreate)
4. Find gaps: subtopics with no existing content (new content needed)
5. Define the internal linking structure: every spoke links to pillar, pillar links to all spokes

## Spoke Topic Criteria
Each spoke topic should:
- Target a specific long-tail keyword
- Answer one clear question or cover one subtopic
- Be linkable to the pillar page naturally
- Have search volume (ideally 100+ monthly searches)
- Have a clear search intent (informational, commercial, or transactional)

## Output
1. Pillar page outline with target keyword and sections
2. Spoke topic list with: target keyword, search volume, existing content (if any)
3. Content gap list (new pieces to create)
4. Internal linking map: which pages link where
5. Production schedule: pillar first, then spokes in priority order

How it works

Takes a pillar topic and generates a full cluster strategy: the pillar page structure, 10–20 spoke subtopics mapped by search intent and keyword data, internal linking architecture, and gap analysis against existing content. Identifies which spoke pages you already have and which need to be created.

Use cases

  • Build a topic cluster for a new service offering
  • Map existing content to a pillar page structure
  • Identify 10 spoke topics for a new pillar page

Example prompts

Build a topic cluster around 'PPC automation'

Which of my existing posts fit into this topic cluster?

What spoke topics am I missing for my pillar page?

Free / open source

Download this skill

Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.

View on GitHub →

Managed / no setup

Use in Ryze AI

Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.

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Topic Cluster Builder — Free Content, SEO Skill for Claude | Ryze AI