How to Set Up Clawdbot for Google Ads and Meta Ads

What is Clawdbot?

Clawdbot is an open-source AI assistant that runs 24/7 on your own hardware.

You text it on Telegram, WhatsApp, or iMessage. It controls a computer and does tasks for you.

Think of it as a junior media buyer that never sleeps. It can pull reports, analyze data, write ad copy, and send you updates—all through text messages.

It's not a SaaS tool. It's not a Chrome extension. It's an AI agent running on a computer you control.

Why it matters for Google Ads and Meta Ads:

You stop logging into two dashboards for routine tasks. Instead, you text your AI and it sends you what you need from both platforms.

What You Need

Hardware (pick one):

• Mac Mini (any model works, even the $600 base version)
• Old laptop you're not using
• VPS server ($5/month on Hetzner or DigitalOcean)

Software:

• Node.js 22 or newer
• An AI API key (Claude, OpenAI, or others)

Accounts:

• Telegram, WhatsApp, or another messaging app
• Google Ads account you want to manage
• Meta Ads account you want to manage

Installation

Step 1: Install Node.js

If you don't have Node.js installed:

Mac:

brew install node

Linux:

sudo apt install nodejs npm

Windows: Download from https://nodejs.org

Check it worked:

node --version

You should see v22 or higher.

Step 2: Install Clawdbot

Open your terminal and run:

curl -fsSL https://clawd.bot/install.sh | bash

Or install manually:

npm install -g clawdbot@latest

Step 3: Run the Setup Wizard

Start the onboarding:

clawdbot onboard --install-daemon

The wizard walks you through everything:

The whole process takes about 30 minutes.

Give Clawdbot Access to Google Ads

Clawdbot controls your computer through screen and clicks. It logs into Google Ads the same way you would.

Option A: Log in manually once

Clawdbot can now access Google Ads when you ask it to.

Option B: Create a dedicated Google account

Safer approach:

This way Clawdbot has its own credentials and can't accidentally touch your personal email.

Give Clawdbot Access to Meta Ads

Same process as Google Ads.

Option A: Log in manually once

Clawdbot can now access Meta Ads when you ask it to.

Option B: Create a dedicated account

Safer approach:

This way Clawdbot has its own credentials and limited permissions.

Test It Out

Open Telegram (or whatever messaging app you connected).

Send your first message:

Hey, can you open Google Ads and Meta Ads and tell me how my campaigns performed yesterday?

Clawdbot will:

• Open a browser
• Navigate to Google Ads
• Pull the data
• Navigate to Meta Ads
• Pull the data
• Send you a summary of both

It takes a minute or two the first time. After that, it gets faster.

What Clawdbot Can Do for Google Ads

Here's what actually works well:

Morning Performance Summary

Text: "Send me yesterday's Google Ads performance"

Clawdbot pulls spend, conversions, CPA, ROAS and sends you a quick summary. No logging in required.

Search Term Analysis

Text: "Export my search terms from the last 7 days and flag anything that looks like wasted spend"

Clawdbot exports the report, analyzes the terms, and suggests negatives to add.

Competitor Research

Text: "Check auction insights for my top 3 campaigns"

Clawdbot navigates to auction insights, pulls the data, and tells you who's bidding against you.

Ad Copy Drafts

Text: "Write 5 new headlines for my [product] campaign based on what's converting"

Clawdbot looks at your current ads, sees what's working, and drafts new variations.

Weekly Client Reports

Text: "Build a weekly report for [client name] with last 7 days performance, save it to Notion"

Clawdbot pulls the metrics, formats them, and drops the report in your Notion workspace.

Landing Page Audits

Text: "Review [landing page URL] and tell me what's wrong with it"

Clawdbot opens the page, analyzes it for conversion issues, and sends you a list of fixes.

Campaign Structure Reviews

Text: "Look at my campaign structure and flag any naming or organization issues"

Clawdbot reviews your account setup and points out UTM gaps, inconsistent naming, etc.

Script Debugging

Text: "Here's a Google Ads script that's not working: [paste script]. What's wrong with it?"

Clawdbot reads the code and tells you where the errors are.

What Clawdbot Can Do for Meta Ads

Creative Performance Analysis

Text: "Review all my Meta ads and tell me which creatives are fatiguing"

Clawdbot checks frequency, CTR trends, and flags ads that need refreshing.

Audience Overlap Checks

Text: "Check if my Meta audiences have overlap issues"

Clawdbot navigates to audience tools, analyzes targeting, and flags redundancies.

Ad Fatigue Monitoring

Text: "Which Meta ad sets have declining performance this week?"

Clawdbot compares recent performance and highlights what's dropping.

Creative Briefs

Text: "Based on my top performing Meta ads, write a brief for new creatives"

Clawdbot analyzes winners and drafts a creative direction doc.

Daily Spend and ROAS Updates

Text: "Send me yesterday's Meta Ads performance"

Clawdbot pulls spend, ROAS, CPA and sends a summary without you logging in.

Audience Analysis

Text: "Review my Meta audiences and flag any targeting inefficiencies"

Clawdbot checks your targeting setup and suggests improvements.

Cross-Platform Tasks

Performance Comparison

Text: "Compare Google Ads vs Meta Ads performance this week"

Clawdbot pulls data from both, formats a comparison, and highlights which platform is more efficient.

Combined Weekly Report

Text: "Build a weekly report for both Google and Meta, save to Notion"

One report. Two platforms. No manual data pulling.

Budget Allocation Analysis

Text: "Based on this week's performance, should I shift budget between Google and Meta?"

Clawdbot analyzes both accounts and gives you a recommendation.

What Clawdbot Is NOT Good At

Be realistic about the limitations:

• Real-time monitoring — Clawdbot checks things when you ask. It's not watching your account 24/7 and alerting you instantly when something breaks.
• Making changes in the UI — It can click buttons, but it's slow and sometimes makes mistakes. Use it for research and analysis, not for bulk edits.
• Anything requiring the API — Clawdbot controls a screen. If you need fast, reliable, repeated actions, use Google Ads scripts or the API instead.
• Sensitive account access — Don't give it admin access to accounts with huge budgets until you trust it.
• Meta Ads UI changes — Facebook updates their interface often. Clawdbot may get confused after major updates.

Pro Tips

Costs

You can run this for under $10/month if you use a cheap VPS and pay-per-use API.

Links

• Website: https://clawd.bot
• GitHub: https://github.com/clawdbot/clawdbot
• Documentation: https://docs.clawd.bot
• Creator: Peter Steinberger (@steipete on X)
• Video tutorial: https://www.youtube.com/watch?v=Qkqe-uRhQJE

Summary

30-minute setup. Runs in the background ever since.

You now have an AI employee handling the boring parts of Google Ads and Meta Ads management.

Questions or need help? Reach out at hello@get-ryze.ai