It runs on installable skills — 4 of them built for paid ads. Each one replaces a manual workflow that takes you 30–60 minutes.
This guide covers setup, all 4 skills, and exactly how to use them with Google Ads.
Ryze AI connects your Google Ads account directly to Claude, Gemini, and ChatGPT — so AI can analyze your data, spot issues, and make changes inside your account.
No exports. No middleman dashboards. Your ad platform talks to your AI agent directly.
What Clawdbot/OpenClaw Is
A command-line AI agent. Connects to Google Ads via MCP and can:
- Pull campaign, ad group, ad, and keyword-level data
- Read cost, conversions, CPA, ROAS, impression share, quality score
- Analyze trends over any date range
- Compare performance across any segment
- Return prioritized recommendations
It does not make changes. You review and execute in Google Ads Manager.
The 4 Skills
1. ads-bid-budget
Problem
You're spending across 10–30 campaigns and need to know what to scale, cut, or pause.
Checks
Cost per conversion vs. target across every campaign. Budget pacing. Wasted spend. Diminishing returns. Impression share lost to budget vs. lost to rank.
Returns
| Output | Detail |
|---|---|
| Efficiency ranking | Every campaign ranked by cost-per-conversion vs. target |
| Bid adjustments | Specific % changes per campaign/ad group |
| Budget reallocation | Dollar amounts to shift between campaigns |
| Pause list | What to kill, with cost savings estimate |
| Headroom analysis | Campaigns with room to scale based on impression share |
Prompts
2. ads-creative-analyst
Problem
You have dozens of RSAs running and need to know what's working, what's fatigued, and what to test.
Checks
RSA asset-level performance. CTR trends over time. Conversion rate by ad variation. Ad strength vs. actual performance. Format comparison across search, display, PMax.
Returns
| Output | Detail |
|---|---|
| Winner analysis | Why top ads work — specific headlines and combinations |
| Loser analysis | Why underperformers fail |
| Fatigue alerts | Ads with declining CTR over 7/14/30 days |
| Test recommendations | New headlines and angles based on what's converting |
| Format comparison | Search vs. display vs. PMax performance |
Prompts
3. ads-audience-architect
Problem
CPCs rising, segments overlapping, need to know where to expand without burning spend.
Checks
Audience segment efficiency. Demographic performance (age, gender, income). Geographic CPA/ROAS. Device gaps. Observation vs. targeting mode effectiveness. Audience overlap between campaigns.
Returns
| Output | Detail |
|---|---|
| Segment ranking | Every audience ranked by CPA/ROAS |
| Saturation alerts | High frequency + declining conversion rate |
| Overlap analysis | Campaigns targeting the same users |
| Expansion recommendations | New in-market/custom intent segments to test |
| Bid modifier suggestions | Demographic and device adjustments with expected impact |
Prompts
4. ads-performance-auditor
Problem
Need a full account health check — new account takeover, quarterly review, or something's off.
Checks
Account structure. Quality Score distribution. Conversion tracking health (Google Ads vs. GA4 gaps). Bidding strategy performance. Search term coverage. Negative keyword gaps. 30/60/90 day trends.
Returns
| Output | Detail |
|---|---|
| Health score | Account rating with category breakdown |
| Anomaly list | Unusual changes with probable causes |
| Hidden winners | Strong unit economics, under-budgeted |
| Hidden losers | Look fine at campaign level, bleed at ad group/keyword level |
| Priority fixes | Ranked by estimated impact |
| Tracking gaps | Google Ads vs. GA4 discrepancies |
Prompts
Option 1
Direct Connection via Ryze AI
Full automation
From $40/month. Free trial available.
Execute changes in your account
Option 2
Manual Clawdbot/OpenClaw Setup
IT help may be needed
Time
10 minutes
one time
Prerequisites
Clawdbot/OpenClaw installed. Google Ads MCP connected. Account access.
Install
Connect Google Ads
Add Google Ads MCP server in your Clawdbot/OpenClaw config → authenticate → test with "List my Google Ads campaigns." If it returns campaign names, you're connected.
Option 1
Direct Connection via Ryze AI
Full automation
From $40/month. Free trial available.
Execute changes in your account
Weekly Workflow
Five prompts. Once a week. Covers 90% of ongoing management analysis.
| Day | Prompt |
|---|---|
| Monday | "Full performance audit. Target ROAS is [X]." |
| Monday | "Any budget or bid changes needed? Target CPA is $[X]." |
| Wednesday | "Check creative fatigue on my top 5 campaigns by spend." |
| Wednesday | "Are my bidding strategies outperforming? Last 30 vs. previous 30 days." |
| Friday | "Any audience segments saturated or overlapping?" |
~15 minutes total. Replaces 2–3 hours of manual reporting.
Follow-Up Prompts Worth Using
Limitations
- Won't make changes. You execute in Google Ads Manager.
- Won't replace strategic thinking. You decide what fits your business.
- Won't produce creative. It tells you what angles to test.
- Works with Google's data. Broken tracking = broken analysis.
Get Started
Download skills on GitHub → connect Google Ads via MCP → start with "Full audit on my Google Ads account."
Skip the setup:
We connect everything and run analysis automatically.
Need Help?
Email hello@get-ryze.ai
