How It Works
OpenClaw is an open-source AI agent. Runs on your machine, connects to WhatsApp or Telegram. You teach it tasks with skill files — each one is just a .md file. Drop it in ~/.openclaw/workspace/skills/ and it works.
The key part is MCP connections. OpenClaw pulls data directly from your ad accounts — Google Ads, Meta Ads, GA4. No exports, no CSVs, no dashboards. You message it like a coworker: "Run an audit, target CPA is $45." It comes back with names and numbers.
Open Source
Skills are markdown files on GitHub
Each skill is a .md file. Clone the repo, drop them in your OpenClaw folder, done. Free and open source.
Managed
Ryze gives you connections in 1 click
Connects your Google Ads and Meta Ads accounts directly to Clawdbot and Claude. No local setup. No API keys. Just works.
The 7 Skills
All 7 are free on GitHub. Each is a markdown file you drop in a folder.
Get skills1. Performance Auditor
Full account health check. Flags anomalies, ranks issues by revenue impact.
2. Bid and Budget Manager
Finds wasted spend. Returns specific dollar amounts to shift, not vague suggestions.
3. Creative Analyst
Spots fatigue before you notice it. Tracks CTR trends over 7/14/30 day windows.
4. Audience Architect
Flags saturated audiences, detects overlap, suggests new segments to test.
5. Pacing Monitor
Catches over and under delivery early. Tells you the exact adjustment to hit monthly target.
6. Cross-Platform Comparator
Google vs Meta side-by-side. Recommends where to shift budget based on marginal CPA.
7. Weekly Report Generator
Sends a WhatsApp summary every Monday. Spend, conversions, CPA, ROAS, top 3 actions.
Setup
1 — Install OpenClaw
2 — Install skills
3 — Connect accounts
Log into ads.google.com and business.facebook.com on the OpenClaw machine. Or configure API credentials. Pro tip: use a dedicated account with read-only access.
4 — Test
If it returns campaign names and spend data, you're live.
Weekly Workflow
| Day | Prompt | Skill |
|---|---|---|
| Monday AM | "Full audit. Target CPA is $45. Priority fix order." | Performance Auditor |
| Monday PM | "Which campaigns to pause, scale, or shift budget on?" | Bid & Budget Manager |
| Tuesday | "Which ads are fatiguing? CTR trend, 30 days." | Creative Analyst |
| Wednesday | "Saturated audiences? What to exclude vs. scale?" | Audience Architect |
| Thursday | "Budget pacing. Which campaigns over or under?" | Pacing Monitor |
| Friday | "Google vs Meta this month. Where to shift budget?" | Cross-Platform Comparator |
| Auto (Mon 7am) | "Weekly report. Google + Meta. Send via WhatsApp." | Weekly Report Generator |
~15 minutes. Replaces 2-3 hours of manual dashboard work.
Limitations
- Not real-time. It checks when you ask. No 24/7 spend alerts.
- Skills are markdown, not code. Easy to edit, but output depends on the LLM interpreting instructions correctly. Sometimes you refine the wording.
- Won't replace judgment. It gives you data and recommendations. You decide.
Self-Hosted
Install OpenClaw + grab the skills
Install OpenClaw, clone the skills repo, connect your accounts. Free, open source, runs on your machine.
Get skills on GitHubSkip the setup
Ryze connects your accounts in 1 click
Google Ads and Meta Ads connected directly to Clawdbot and Claude. No local setup. No API keys.
