Profound vs Peec AI in 2026: Acting on Citations vs Reporting Them

What is Profound and what does it actually do?

Profound (tryprofound.com) is a dedicated answer-engine visibility platform and the best-funded product in the category. Its own blog announced a $96M Series C at a $1B valuation on 24 February 2026, led by Lightspeed Venture Partners alongside Sequoia Capital, Kleiner Perkins, Evantic, Saga Ventures and South Park Commons, following a $35M Series B led by Sequoia in August 2025. It was founded by James Cadwallader and Dylan Babbs.

Several surfaces, not one dashboard

Profound is broad. Answer Engine Insights handles citation and mention tracking. Agent Analytics reports what AI crawlers do on your site. Prompt Volumes estimates how often a prompt is actually asked — the closest thing this category has to search volume. Sheets runs analysis at scale, Aim manages projects, and Shopping covers product surfaces. The engines on its homepage are ChatGPT, Perplexity, Claude, Gemini, Grok, Microsoft Copilot, DeepSeek and Google AI Overviews, though which you get depends heavily on your tier.

Agents: content generation inside the platform

Profound’s Agents are pitched as autonomous workers for marketing functions — they generate and optimize content, and Sheets runs them across volume. This is the clearest thing separating Profound from a pure analytics product: the platform does not only tell you a page is missing, it drafts the page. Agent usage is metered in credits, 100 a month on Starter and 400 on Growth, so it is a budgeted capability rather than an open tap. The last mile is still yours — Profound does not publish to your site.

The billing detail most comparisons miss

Profound’s self-serve pricing page shows no monthly toggle. Both published plans read as billed yearly with two months free, so buying Starter or Growth means committing to a year: $1,188 or $4,788 respectively. Starter is deliberately narrow — ChatGPT only, 50 prompts, one seat, one language, one region, email support, no SSO. Growth opens up three engines with daily frequency, three seats, unlimited domains for Agent Analytics and CSV/JSON export, but still no API and no SSO. Those two controls live at Enterprise, along with up to nine engines, multiple companies, a tailored prompt plan, a dedicated Slack channel with a 24-hour SLA and SOC 2.

What is Peec AI and what does it actually do?

Peec AI (peec.ai) describes itself as AI search analytics for marketing teams. It tracks how often your brand appears in AI answers, which sources those answers draw from, and how you compare with competitors. It is Berlin-based; third-party outlets rather than Peec’s own site report founders Marius Meiners, Daniel Drabo and Tobias Siwonia, a $21M Series A led by Singular in November 2025, roughly $29M raised in total and around $10M ARR as of May 2026.

Report-only, stated plainly

Peec does not generate content and does not touch your site. It reports, compares and recommends. That is a positioning choice, not an oversight: for a team that already has writers it removes a feature you would pay for and never use. What you get instead is depth in the measurement — daily tracking on every tier including the $95 plan, competitor and source analysis, and a Looker Studio integration on Advanced.

The pricing philosophy: prompts, not seats or regions

Peec meters one thing — prompts — and leaves the rest open. Every tier has unlimited users, so the whole team can have a login without a per-seat conversation. Its FAQ states that countries and languages cost nothing extra because pricing is tied to prompt usage rather than regions. Tiers do cap how many projects and countries you can run: one project and one country on Starter, two projects and three countries on Pro, five projects and three countries with multi-country support on Advanced.

Where the extra cost hides

Self-serve plans let you pick three models from ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Perplexity and Gemini. If three is not enough, extra models are an add-on: $30/month on Starter, $70 on Pro and $140 on Advanced at annual rates. So a Starter plan that also needs Gemini and Copilot is not $95 — it is $95 plus two add-ons. Enterprise unlocks the rest, adding Claude Sonnet 4, GPT-5 Search, Deepseek, Qwen and Mistral via API, with the page describing up to 11 LLM models tracked, plus API access, SSO and unlimited projects and countries. Peec’s own marketing claims 3,000+ brands and agencies and 4.9/5 on G2; those are their figures. One practical note if you verify prices yourself: Peec’s pricing renders client-side, so a plain fetch returns empty placeholders.

Profound vs Peec AI: feature-by-feature breakdown

The table below sticks to axes where the two genuinely diverge. Underneath it, the three differences that decide most purchases — one goes to Profound, one to Peec, and one depends on how your finance team thinks.

Difference one: prompts per dollar, where Peec wins

At the entry tier the gap is stark. Ninety-nine dollars of Profound buys 50 prompts against ChatGPT alone, on one seat, committed for a year. Ninety-five dollars of Peec buys 50 prompts against any three of six models, unlimited seats, cancellable next month. Higher up, Peec Advanced at $495 tracks 350 prompts where Profound Growth at $399 tracks 100. Read the ceiling fairly, though: Profound publishes a response cap of 9,000 as well as a prompt count, which is a more explicit contract. Even so, Peec is the cheaper way to watch a large prompt set.

Difference two: the agent layer, where Profound wins

Peec will tell you that you are absent from fourteen buying-intent answers. Profound will tell you the same and then draft the pages. Whether that is worth the price gap depends on what a draft is worth to you — with writers, it saves an afternoon; without them, it may be the difference between the report producing work and producing nothing. Profound also owns two surfaces Peec does not publish: Agent Analytics, and Prompt Volumes for how often a prompt is asked at all. The second changes which prompts you bother to chase.

Difference three: annual commitment versus monthly freedom

Profound’s self-serve tiers are annual. That is a legitimate model with a real discount attached, but it changes the risk of being wrong. Buying Growth means deciding today that this deserves $4,788 over twelve months; buying Peec Advanced means deciding it deserves $495 this month. For a proven line item the annual commitment costs nothing extra. For a first attempt at this channel, monthly is the cheaper way to find out.

Profound pricing vs Peec AI pricing in 2026

Every figure below was read from each vendor’s live pricing page in August 2026. Profound’s self-serve prices are annual-only; Peec’s annual prices are shown in brackets after the monthly rate.

Two total-cost notes the tier tables hide. First, Peec’s extra-model add-ons are where a cheap plan stops being cheap: Starter plus two extra models is $95 plus $60 at annual rates, close to Pro without Pro’s 150 prompts — check whether the next tier up is better value first. Second, agencies should price Profound carefully: full client workspaces are $399/month each on top of an unpublished Agency Growth base fee, so a five-client roster is a five-figure annual line you have to get quoted. Peec routes agencies to a separate bundle page instead. For the wider field, see our AI citation tracking roundup.

When to choose Profound and when to choose Peec AI

Both are good products. The sorting below is by what you are actually short of, not by which company is bigger.

Two edge cases sorted honestly. If you run one brand in one market and your only question is whether ChatGPT recommends you, the two Starter tiers cost almost the same: Peec gives you two more models and monthly billing, Profound gives you 100 Agent credits and a path onto a deeper platform later. If you run multiple brands or countries, look past the entry tiers — Peec’s project caps and Profound’s per-workspace pricing are where the real cost sits. Our guide to mapping prompts will tell you how many prompts you need to track, which is the number that decides this.

The trade-offs neither pricing page puts in front of you

Both vendors are straightforward about their headline numbers. These are the things you only discover after you have signed, listed so you can ask about them during the trial instead.

• Trial terms are unpublished on both sides. Profound shows a free trial on Growth and Peec shows a trial call to action; neither publishes a duration, so ask before you plan an evaluation window.
• Prompt counts are not comparable units. Profound publishes 100 unique prompts plus a 9,000-response ceiling on Growth; Peec publishes prompt counts and daily frequency with no stated response cap. Ask how your prompt set maps to each meter.
• Engine access is tier-gated, not universal. Profound’s homepage lists eight engines, but Starter is ChatGPT-only and nine engines belong to Enterprise. Peec self-serve is three models with paid add-ons; Claude, Deepseek, Qwen and Mistral sit at Enterprise.
• Neither publishes to your site. Profound’s Agents draft and optimize content and Peec recommends changes, but a person still has to open the CMS and ship. Budget those hours as part of either subscription.
• Agency economics differ sharply. Profound charges $399/month per client workspace on top of an unpublished base fee; Peec keeps agency pricing on a separate page. Get both quoted against your real client count.

One more thing worth doing first: run your twenty most commercially important prompts by hand, in a clean browser session, and write down who gets cited. It costs nothing and tells you whether measurement is your problem at all — sometimes the report you were about to buy only confirms what an hour of checking already showed. Our benchmarking guide walks through that baseline.