OpenClaw
Skills
Free, open-source skills for Claude and Clawdbot. Paid ads, email, SEO, CRO, analytics — connect to your accounts and run analysis in seconds.
Budget & Bid Watcher
Monitors daily spend pacing, flags budget over/underdelivery, and identifies bid strategy mismatches across your campaigns.
Use cases
- —Catch overspend before end of day
- —Flag ROAS targets set below breakeven
- —Alert on campaigns pacing to exhaust budget by noon
Creative Analyst
Diagnoses creative fatigue, compares ad variants by CTR and conversion rate, and surfaces which assets to pause or refresh.
Use cases
- —Find ads with declining CTR over 14 days
- —Compare headline performance across RSAs
- —Flag creative sets with no rotation in 3+ weeks
Audience Architect
Analyzes audience overlap, segment performance, and exclusion gaps to improve targeting efficiency and reduce wasted reach.
Use cases
- —Find overlapping segments driving up CPM
- —Surface top-performing custom intent audiences
- —Identify remarketing lists with zero spend
Performance Auditor
Runs a structured account audit covering quality score, impression share, conversion tracking integrity, and structural issues.
Use cases
- —Weekly account health check
- —Pre-client-review audit report
- —Catch conversion tracking gaps before month-end
Search Term Analyzer
Scans your search term report for irrelevant queries, high-spend/no-conversion terms, and patterns that should be added as negatives.
Use cases
- —Find queries eating budget with zero conversions
- —Identify new negative keyword candidates
- —Surface long-tail terms worth adding as exact match
Quality Score Optimizer
Identifies keywords with below-average Quality Scores, traces root causes across ad relevance, landing page experience, and expected CTR.
Use cases
- —Find keywords dragging up average CPC
- —Diagnose low Ad Relevance across ad groups
- —Prioritize landing page fixes by revenue impact
Impression Share Monitor
Tracks lost impression share by budget vs. rank, identifies campaigns leaving significant share on the table, and quantifies the opportunity cost.
Use cases
- —Find budget-constrained campaigns losing IS
- —Compare IS lost to rank vs. budget
- —Estimate revenue impact of closing IS gaps
Negative Keyword Manager
Audits your negative keyword lists for conflicts, duplicates, and missing exclusions. Surfaces queries that should be blocked at campaign or account level.
Use cases
- —Find negatives that are blocking converting terms
- —Detect duplicate negatives across lists
- —Recommend shared negative lists by theme
Campaign Structure Auditor
Reviews campaign and ad group structure for single keyword ad groups, over-segmentation, under-segmentation, and naming convention issues.
Use cases
- —Audit campaigns before presenting to a new client
- —Find ad groups with >30 keywords
- —Identify campaigns with no active ads
Conversion Tracking Checker
Validates conversion action setup, flags duplicate counting, identifies unverified tags, and checks attribution window settings.
Use cases
- —Verify conversion tracking before a new campaign launch
- —Find double-counting inflating reported conversions
- —Check attribution windows match the sales cycle
Ad Schedule Optimizer
Analyzes conversion and ROAS performance by hour and day of week. Recommends bid adjustments or dayparting to concentrate spend on peak windows.
Use cases
- —Find hours with CPA 3x above average
- —Build a dayparting schedule from last 90 days
- —Identify weekend vs. weekday performance gap
Geographic Performance Analyzer
Breaks down performance by location, highlights over- and under-performing regions, and recommends location bid adjustments or exclusions.
Use cases
- —Find states or cities with zero conversions
- —Identify regions with CPA 50% above account average
- —Build a location exclusion list from spend data
Shopping Feed Auditor
Reviews your product feed for missing attributes, disapproved items, low-quality titles, and GTIN/MPN issues that limit Shopping ad reach.
Use cases
- —Find disapproved products before a product launch
- —Identify items missing GTINs
- —Flag titles under 70 characters or missing key attributes
PMax Performance Analyzer
Evaluates Performance Max campaigns for asset group quality, audience signal strength, search category insights, and cannibalization with standard campaigns.
Use cases
- —Diagnose a PMax campaign with declining ROAS
- —Compare asset group performance
- —Check audience signal coverage vs. catchall
Keyword Opportunity Finder
Scans search term reports and competitor data to surface high-intent queries you're not bidding on. Prioritizes by estimated volume and commercial intent.
Use cases
- —Find 20 new exact-match keywords from last month's STR
- —Identify competitor brand terms worth testing
- —Surface long-tail variants of top converters
ROAS Forecaster
Models ROAS at different budget levels using historical performance data. Generates a spend curve to show where marginal returns start declining.
Use cases
- —Build a Q4 budget recommendation for a client
- —Show at what spend level ROAS drops below 3x
- —Model impact of 20% budget increase
Landing Page QA Checker
Checks ad destination URLs for broken links, slow load times, mobile responsiveness issues, and mismatches between ad copy and landing page messaging.
Use cases
- —Run a QA pass before a campaign goes live
- —Find landing pages loading in >3 seconds
- —Flag ads pointing to 404 pages
Device Bid Adjuster
Compares conversion rate and CPA across desktop, mobile, and tablet. Recommends device bid adjustments based on statistical significance.
Use cases
- —Find campaigns where mobile CPA is 2x desktop
- —Build device adjustment recommendations from 60 days of data
- —Identify tablet traffic worth excluding
Ad Extension Auditor
Reviews sitelink, callout, structured snippet, and call extension coverage and performance. Flags ad groups with no extensions or outdated copy.
Use cases
- —Find campaigns missing sitelinks
- —Identify low-CTR extensions to replace
- —Audit callout extensions for outdated offers
Budget Pacing Monitor
Tracks actual vs. planned daily spend against monthly budget goals. Flags campaigns on pace to over- or under-deliver by end of month.
Use cases
- —Daily budget health check
- —Alert when a campaign is 30% under-paced mid-month
- —Project end-of-month spend from current pace
Audience Overlap Detector
Identifies overlapping audiences across ad sets that are competing against each other in the same auction and inflating your CPMs.
Use cases
- —Find ad sets bidding against themselves
- —Consolidate overlapping custom audiences
- —Reduce auction overlap before scaling budget
Creative Fatigue Monitor
Tracks frequency, CTR trend, and engagement rate over time to detect when creatives are fatiguing. Surfaces which ads need refreshing first.
Use cases
- —Flag creatives with frequency >5 and declining CTR
- —Build a creative refresh priority list
- —Identify which audiences have seen an ad too many times
Pixel Health Check
Audits Meta Pixel and Conversions API setup for missing events, duplicate fires, incorrect value parameters, and deduplication issues.
Use cases
- —Verify pixel fires on all key pages
- —Find purchase events not passing value
- —Check CAPI and pixel deduplication is configured
Advantage+ Analyzer
Evaluates Advantage+ Shopping and Audience campaign performance. Compares against manual campaigns and identifies where automation is under-delivering.
Use cases
- —Compare Advantage+ ROAS vs. manual campaigns
- —Find Advantage+ placements with poor performance
- —Assess whether to scale or cap Advantage+ budget
Lead Form Quality Analyzer
Analyzes lead form completion rates, cost per lead, and lead-to-opportunity conversion. Identifies form fields causing drop-off.
Use cases
- —Compare CPL across different form variations
- —Find which questions cause the most abandonment
- —Benchmark lead quality vs. website form leads
Retargeting Window Optimizer
Compares performance of 7, 14, 30, and 90-day retargeting windows. Recommends optimal window sizes based on your conversion cycle.
Use cases
- —Find the retargeting window with best ROAS
- —Identify audiences too cold to convert profitably
- —Build a retargeting ladder recommendation
Meta Attribution Auditor
Compares 1-day click, 7-day click, and view-through attribution windows. Surfaces the impact of attribution setting changes on reported conversions.
Use cases
- —Understand how much revenue is view-through attributed
- —Compare reported vs. GA4 conversions
- —Assess impact before changing attribution settings
CPM Anomaly Detector
Monitors CPM trends across campaigns and ad sets, flags unusual spikes, and diagnoses whether the cause is audience saturation, auction competition, or creative quality.
Use cases
- —Alert when CPM increases >40% week-over-week
- —Find campaigns with CPM 3x account average
- —Diagnose CPM spike after a creative change
Frequency Cap Monitor
Tracks ad frequency across campaigns and audiences, flags ad sets exceeding healthy frequency thresholds, and correlates frequency with CTR decline.
Use cases
- —Alert when frequency exceeds 3 in a 7-day window
- —Find brand awareness campaigns burning frequency too fast
- —Build frequency exclusion logic for retargeting
Video Ad Analyzer
Breaks down video ad performance by ThruPlay rate, 3-second view rate, hook rate, and completion rate. Identifies which hooks are stopping the scroll.
Use cases
- —Compare hook effectiveness across video variants
- —Find videos with high ThruPlay but low CTR
- —Build a creative brief from top-performing video patterns
Meta Shop Auditor
Reviews Meta Shop catalog for disapproved products, missing fields, and low-performing product sets. Diagnoses issues affecting Shopping ad reach.
Use cases
- —Find disapproved products before a sale event
- —Identify product sets with zero purchases
- —Check catalog sync status and last update time
Lookalike Audience Analyzer
Compares performance across 1%, 2%, and 5% lookalike audiences. Recommends optimal lookalike size based on your scale vs. precision tradeoff.
Use cases
- —Find which lookalike percentage drives best CPA
- —Identify seed audiences producing weak lookalikes
- —Recommend lookalike strategy for scaling from $50K to $200K/month
Instagram vs Facebook Splitter
Breaks out performance by Instagram vs. Facebook placement, Stories vs. Feed, and Reels vs. static. Surfaces placement-level ROAS and CPA differences.
Use cases
- —Compare Feed vs. Stories CPA
- —Find placements worth excluding at current spend
- —Build placement-specific creative briefs
Campaign Objective Auditor
Reviews whether campaign objectives align with business goals. Flags conversion campaigns optimizing for the wrong event or awareness campaigns with conversion objectives.
Use cases
- —Audit a new client account for objective mismatches
- —Find campaigns optimizing for Add to Cart vs. Purchase
- —Recommend objective changes based on funnel stage
Meta Creative Testing Planner
Designs structured creative tests — isolating one variable at a time across hooks, formats, CTAs, and offers. Generates a test matrix with statistical significance guidance.
Use cases
- —Build a Q4 creative test roadmap
- —Design a hook test for a new product launch
- —Calculate how much budget is needed to reach significance
Subject Line Analyzer
Scores subject lines for open rate potential, spam trigger words, length, personalization tokens, and emoji usage. Suggests variants to test.
Use cases
- —Score 10 subject line variants before a send
- —Flag subject lines likely to trigger spam filters
- —Generate 5 A/B test variants from a brief
List Health Checker
Analyzes list engagement over time — active vs. inactive segments, unsubscribe trends, bounce rates, and estimated deliverability risk.
Use cases
- —Identify subscribers inactive for 90+ days
- —Estimate deliverability impact of sending to full list
- —Build a re-engagement segment vs. sunset list
Send Time Optimizer
Analyzes historical open and click data by day and hour to identify peak engagement windows for your specific audience.
Use cases
- —Find the best send day for a B2B newsletter
- —Compare Tuesday 9am vs. Thursday 2pm open rates
- —Build a time-zone-aware send schedule
Deliverability Auditor
Checks SPF, DKIM, DMARC, and sender reputation indicators. Flags configuration issues likely to cause inbox placement problems.
Use cases
- —Audit email infrastructure before a major campaign
- —Diagnose a sudden drop in open rates
- —Check if domain is on any blacklists
Unsubscribe Rate Monitor
Tracks unsubscribe and spam complaint rates by campaign, segment, and sending frequency. Identifies which sends are damaging list health.
Use cases
- —Find which campaign type drives the most unsubscribes
- —Alert when unsubscribe rate exceeds 0.5%
- —Correlate frequency with churn rate
Email Sequence Analyzer
Maps open rates, click rates, and conversion rates across each step in a nurture or onboarding sequence. Identifies where subscribers drop off.
Use cases
- —Find which email in a 7-step sequence has the biggest drop-off
- —Compare engagement in onboarding email 3 vs. 4
- —Identify the email driving the most conversions
Click-to-Open Optimizer
Analyzes click-to-open rate by email type, CTA placement, button vs. text link, and content length to identify what drives clicks once opened.
Use cases
- —Find which CTA placement gets the most clicks
- —Compare button vs. hyperlink CTR
- —Test single CTA vs. multiple link emails
Segmentation Gap Finder
Reviews your current segmentation strategy and identifies contacts being sent irrelevant content, over-messaged segments, and audiences not receiving any emails.
Use cases
- —Find high-value contacts receiving zero emails
- —Identify segments getting 5+ emails per week
- —Map content to customer lifecycle stage
Welcome Series Auditor
Evaluates your welcome sequence for timing gaps, missing value propositions, conversion rate by step, and comparison against industry benchmarks.
Use cases
- —Audit a welcome series before a new product launch
- —Find the email with the lowest open rate in the sequence
- —Benchmark against average welcome series performance
Re-engagement Planner
Designs a re-engagement campaign for inactive subscribers — win-back sequence logic, offer recommendations, and sunset criteria for non-responders.
Use cases
- —Build a 3-email win-back sequence for 90-day inactives
- —Create a final email before list suppression
- —Estimate list revenue recovery from re-engagement
Email Revenue Attributor
Attributes revenue to specific email campaigns and sequences. Compares click-based vs. view-through attribution and identifies your highest-revenue sends.
Use cases
- —Find which email generates the most revenue per send
- —Compare promotional vs. nurture email ROAS
- —Build a revenue attribution model for email channel
Automation Flow Auditor
Reviews all active email automations for broken triggers, empty branches, outdated content, and gaps in the customer journey coverage.
Use cases
- —Audit automations after a platform migration
- —Find automations with zero sends in 30 days
- —Identify customer journey stages with no automation coverage
Newsletter Benchmarker
Benchmarks your newsletter open rate, CTR, and list growth against industry averages. Identifies which metrics are below par and suggests quick wins.
Use cases
- —Monthly newsletter performance review
- —Compare against industry benchmark data
- —Identify the 3 metrics most below benchmark
Spam Score Checker
Scans email copy and HTML for common spam trigger words, image-to-text ratios, link density, and formatting patterns that hurt inbox placement.
Use cases
- —Check an email before a major send
- —Find spam-triggering phrases in a promotional email
- —Audit HTML template for inbox placement issues
Email Campaign ROI Calculator
Calculates email channel ROI by factoring in platform costs, design time, revenue attributed, and list size. Benchmarks against other acquisition channels.
Use cases
- —Build monthly email channel ROI report
- —Compare email ROI vs. paid social
- —Justify email investment to stakeholders
Technical SEO Auditor
Runs a full technical audit covering crawlability, indexation, canonical tags, redirect chains, structured data, and mobile usability issues.
Use cases
- —Full technical audit for a new client
- —Find pages being de-indexed incorrectly
- —Identify redirect chains slowing crawl budget
Keyword Cannibalization Detector
Identifies pages competing for the same keywords in SERPs. Surfaces which URL should be the canonical target and recommends consolidation or differentiation.
Use cases
- —Find 10 sets of cannibalizing pages on a large site
- —Decide which URL to consolidate to for a given keyword
- —Map cannibalizing pages to redirect opportunities
Core Web Vitals Analyzer
Analyzes LCP, CLS, and INP scores across key templates. Identifies the specific elements causing failures and prioritizes fixes by traffic impact.
Use cases
- —Diagnose poor Core Web Vitals before a site update
- —Find the image causing LCP failure on the homepage
- —Prioritize CWV fixes by page template traffic volume
Backlink Profile Auditor
Reviews your backlink profile for toxic links, anchor text over-optimization, lost links, and new link acquisition opportunities from competitor analysis.
Use cases
- —Identify toxic links before a manual review penalty
- —Find competitor backlinks not pointing to your site
- —Track link losses month-over-month
Content Gap Finder
Compares your keyword rankings against 3 competitors to surface high-volume, high-intent terms competitors rank for that you don't.
Use cases
- —Build a 30-topic content roadmap from gap analysis
- —Find informational gaps for a new vertical
- —Identify commercial intent keywords you're missing
Featured Snippet Optimizer
Identifies pages ranking positions 2–10 that are close to winning a featured snippet. Suggests formatting changes — definition blocks, numbered lists, tables — to capture the position.
Use cases
- —Find 20 snippet opportunities in the top 10
- —Reformat a blog post to target a definition snippet
- —Identify FAQ schema opportunities
Internal Linking Analyzer
Maps internal link distribution across your site, finds orphan pages, over-linked pages, and opportunities to pass more authority to high-value URLs.
Use cases
- —Find all orphan pages on a 500-page site
- —Identify the top 10 pages with the fewest internal links
- —Build an internal linking plan for a new content cluster
Local SEO Checker
Audits Google Business Profile completeness, NAP consistency across directories, review velocity, and local keyword ranking opportunities.
Use cases
- —Audit GBP for a new client with multiple locations
- —Find NAP inconsistencies across citation sources
- —Identify local keywords with ranking opportunities
Crawl Budget Optimizer
Identifies pages wasting crawl budget — low-value URLs, parameter duplicates, and soft 404s — and recommends disallow rules and canonical strategies.
Use cases
- —Identify parameter URLs bloating the crawl
- —Find paginated pages consuming crawl budget unnecessarily
- —Build a robots.txt update recommendation
Duplicate Content Detector
Scans for thin, duplicate, and near-duplicate pages. Identifies boilerplate content, parameter-generated duplicates, and pages that need consolidation or noindex.
Use cases
- —Find all near-duplicate category pages on an e-commerce site
- —Identify pages Google is treating as duplicates
- —Build a consolidation vs. noindex recommendation
Meta Tag Auditor
Reviews title tags and meta descriptions across your site for missing tags, duplicates, over-length, under-length, and keyword optimization opportunities.
Use cases
- —Find all pages missing meta descriptions
- —Identify duplicate title tags across 1,000 pages
- —Flag title tags over 60 characters
SERP Position Tracker
Monitors ranking position changes for tracked keywords, surfaces movers and shakers, and correlates position changes with site updates or algorithm changes.
Use cases
- —Weekly ranking movement report
- —Find all keywords that dropped more than 5 positions
- —Correlate a traffic drop with ranking changes
AI Search Visibility Analyzer
Assesses how your content appears in AI Overviews, ChatGPT, Perplexity, and Claude. Identifies content gaps and formatting improvements to increase AI citation frequency.
Use cases
- —Check if your brand appears in AI Overview results
- —Find content structured to be cited by AI search engines
- —Identify FAQ and definition content opportunities
Schema Markup Auditor
Checks existing schema markup for errors, missing required properties, and opportunities to add new schema types that qualify for rich results.
Use cases
- —Audit schema after a site migration
- —Find missing required fields in Product schema
- —Identify FAQ and HowTo schema opportunities
Page Speed Monitor
Tracks page speed scores across key templates, identifies render-blocking resources, unoptimized images, and unused JavaScript causing slowdowns.
Use cases
- —Weekly speed monitoring for key landing pages
- —Find the largest unoptimized images on a page
- —Identify render-blocking scripts on the homepage
Content Performance Analyzer
Evaluates content across traffic, engagement, time-on-page, and conversion metrics. Identifies top performers to replicate and low performers to update or remove.
Use cases
- —Find the 20 best and worst performing posts from the last 6 months
- —Identify content worth updating vs. pruning
- —Build a content performance dashboard
Blog Post SEO Scorer
Scores a blog post draft for SEO completeness — keyword placement, heading structure, internal links, image alt text, and content depth vs. SERP competitors.
Use cases
- —Score a draft before publishing
- —Generate an optimization checklist for a writer
- —Compare content depth against top 3 ranking posts
Content Calendar Auditor
Reviews your content calendar for topic gaps, publishing frequency consistency, audience segment coverage, and funnel stage balance.
Use cases
- —Audit a Q1 content calendar before planning Q2
- —Find which funnel stage has the least content coverage
- —Identify audience segments receiving no new content
Readability Checker
Analyzes content for reading level, sentence length, passive voice usage, jargon density, and paragraph structure. Suggests edits for target audience alignment.
Use cases
- —Check a technical post for readability before publishing
- —Simplify enterprise copy for a small business audience
- —Score an email nurture sequence for reading level
Content Repurposing Planner
Takes a long-form asset and maps it to 8–12 derivative formats — social clips, email snippets, infographic data points, short-form video scripts, and ad copy.
Use cases
- —Repurpose a webinar into 10 content assets
- —Extract 5 LinkedIn posts from a whitepaper
- —Build a repurposing plan for a high-performing blog post
Headline Effectiveness Analyzer
Scores headlines for emotional impact, specificity, curiosity gap, and predicted CTR. Generates variants optimized for different channels.
Use cases
- —Generate 10 headline variants for a blog post
- —Score current homepage headline against best practices
- —A/B test headline options for an email subject line
Topic Cluster Builder
Builds a topic cluster strategy around a pillar topic — mapping subtopics, identifying existing content to link, and surfacing gaps to fill.
Use cases
- —Build a topic cluster for a new service offering
- —Map existing content to a pillar page structure
- —Identify 10 spoke topics for a new pillar page
Video Script Reviewer
Reviews video scripts for hook strength, pacing, key message clarity, CTA placement, and alignment with platform best practices (YouTube, TikTok, Reels).
Use cases
- —Review a YouTube ad script before production
- —Score a TikTok hook in the first 3 seconds
- —Optimize a product demo script for retention
Social Media Content Auditor
Analyzes your social media posting history for content type distribution, posting frequency, engagement rate trends, and best-performing formats by platform.
Use cases
- —Monthly social content performance review
- —Find which content format gets the most engagement on LinkedIn
- —Identify gaps in posting frequency by platform
Content Funnel Mapper
Maps your existing content library to TOFU, MOFU, and BOFU stages. Identifies gaps in conversion-focused content and overlaps in awareness content.
Use cases
- —Identify BOFU content gaps for a new product
- —Find TOFU content that's too promotional
- —Build a content gap report by funnel stage
Landing Page Conversion Auditor
Reviews landing pages for conversion rate optimization — headline clarity, value proposition strength, social proof placement, form friction, and CTA visibility.
Use cases
- —Audit a PPC landing page with <1% CVR
- —Generate a prioritized optimization checklist
- —Compare 2 landing page variants for CRO best practices
Form Abandonment Analyzer
Analyzes multi-step form completion rates, identifies fields with the highest abandonment, and recommends form simplification strategies.
Use cases
- —Find which field causes the most form drop-offs
- —Benchmark form completion rate against industry average
- —Redesign a 10-field form into a 4-field version
CTA Effectiveness Checker
Evaluates call-to-action copy, placement, design, and specificity across a page or email. Generates alternative CTA variants ranked by predicted performance.
Use cases
- —Score current CTA copy on 5 landing pages
- —Generate 10 CTA alternatives for a free trial button
- —Find CTAs buried below the fold
A/B Test Results Analyzer
Interprets A/B test results — checks statistical significance, segments results by traffic source and device, and flags common testing mistakes.
Use cases
- —Determine if a test has reached significance
- —Segment results to find which audience drove the win
- —Identify if a test was stopped too early
Checkout Flow Auditor
Reviews e-commerce checkout flow for friction points — required account creation, unexpected shipping costs, limited payment options, and trust signal gaps.
Use cases
- —Audit a checkout with >70% abandonment rate
- —Find trust signal gaps on the payment page
- —Generate a checkout optimization roadmap
Page Copy Reviewer
Reviews web copy for clarity, benefit-led messaging, objection handling, specificity of claims, and alignment with target audience pain points.
Use cases
- —Review homepage copy before a redesign launch
- —Score product page copy for conversion impact
- —Identify weak value propositions on a pricing page
Mobile UX Checker
Evaluates mobile user experience — tap target sizes, font legibility, above-the-fold content, horizontal scroll issues, and mobile form usability.
Use cases
- —Audit a landing page with high mobile bounce rate
- —Find tap targets smaller than 44px
- —Check mobile form experience for a lead gen page
Trust Signal Auditor
Identifies missing trust signals — testimonials, security badges, guarantees, social proof, and credibility indicators — and recommends placement for maximum impact.
Use cases
- —Audit trust signals on a checkout page
- —Find pages lacking social proof near conversion points
- —Generate a trust signal implementation checklist
Above-the-Fold Analyzer
Evaluates what visitors see before scrolling — headline clarity, visual hierarchy, CTA visibility, and value proposition communication in the first screen.
Use cases
- —Audit the fold on 5 key landing pages
- —Check if the CTA is visible without scrolling on mobile
- —Compare two page variants for above-fold message clarity
Heatmap Insight Interpreter
Analyzes heatmap and scroll depth data to identify where users stop reading, what elements they click most, and where attention is being wasted.
Use cases
- —Interpret a Hotjar heatmap report for a new landing page
- —Find elements users click that aren't clickable
- —Identify the scroll depth where most users drop off
GA4 Event Tracking Auditor
Audits GA4 event setup for missing key events, duplicate triggers, incorrect parameters, and gaps in the conversion funnel tracking.
Use cases
- —Audit GA4 after a site migration
- —Find missing purchase events in e-commerce tracking
- —Verify all form submissions are firing correctly
Attribution Model Comparator
Compares first-touch, last-touch, linear, and data-driven attribution models across channels. Surfaces which channels are undervalued vs. overvalued by last-click.
Use cases
- —Build an attribution comparison report for a CMO
- —Find channels undervalued by last-click attribution
- —Decide whether to switch to data-driven attribution
Weekly Performance Reporter
Generates a structured weekly performance report across all channels — key metrics, week-over-week changes, anomalies, and recommended actions.
Use cases
- —Automate a Monday morning performance report
- —Generate a client-ready weekly summary
- —Flag the top 3 anomalies from last week
Anomaly Detector
Scans channel performance data for statistical anomalies — sudden drops in conversion rate, traffic spikes, CPM changes — and helps diagnose root causes.
Use cases
- —Alert on a 30% traffic drop overnight
- —Diagnose why conversion rate dropped last Tuesday
- —Find which campaign caused a sudden CPA spike
ROAS/ROI Calculator
Calculates true ROAS and marketing ROI factoring in ad spend, agency fees, tool costs, and creative production. Builds a full channel P&L view.
Use cases
- —Build a true ROAS calculation for a client
- —Compare channel ROI after including agency fees
- —Model breakeven ROAS at different margin levels
Customer LTV Analyzer
Estimates customer lifetime value by acquisition channel, cohort, and product category. Surfaces which channels bring the highest-LTV customers.
Use cases
- —Calculate LTV by paid channel for last year's cohort
- —Find which product drives the highest repeat purchase rate
- —Build a LTV-based bidding recommendation
Funnel Drop-off Finder
Maps conversion funnel step-by-step, quantifies drop-off at each stage, and prioritizes which step has the biggest revenue impact if improved.
Use cases
- —Find the biggest drop-off in a 5-step purchase funnel
- —Quantify revenue impact of fixing checkout step 3
- —Compare funnel performance by traffic source
Cross-Channel Summarizer
Pulls together performance across Google Ads, Meta, email, and SEO into a unified summary. Highlights budget allocation efficiency and channel interaction effects.
Use cases
- —Build a monthly cross-channel performance summary
- —Find which channel has the best efficiency ratio
- —Identify channel cannibalization across paid search and social
Monthly Business Review Builder
Structures a monthly business review presentation — executive summary, channel scorecards, key wins and losses, and recommendations for the coming month.
Use cases
- —Generate an MBR deck outline from raw performance data
- —Build a client-ready monthly report in 10 minutes
- —Create an executive summary from channel data
Custom Report Builder
Designs custom analytics reports for specific business questions — cohort analysis, channel mix modeling, or segment-level performance breakdowns.
Use cases
- —Build a cohort report for subscription retention
- —Create a segment report comparing new vs. returning customers
- —Design a channel mix model for Q4 planning
Competitor Research Analyst
Profiles competitor ad strategies, keyword targeting, creative angles, landing page positioning, and pricing. Surfaces gaps and opportunities to differentiate.
Use cases
- —Build a competitive intelligence brief before a pitch
- —Find keywords competitors rank for that you don't
- —Analyze competitor ad copy and positioning
Brand Mention Monitor
Tracks brand mentions across search, social, and review platforms. Identifies sentiment trends, unaddressed complaints, and PR opportunities.
Use cases
- —Weekly brand mention digest
- —Find negative reviews needing a response
- —Identify influencers already mentioning your brand organically
Marketing Budget Allocator
Models optimal budget distribution across channels based on historical ROAS, CPA, and LTV data. Builds a recommended allocation for a given total budget.
Use cases
- —Allocate a $200K/month budget across 5 channels
- —Build a Q4 budget recommendation with channel-level breakdown
- —Model impact of shifting 20% from paid social to SEO
Influencer ROI Calculator
Estimates influencer campaign ROI based on reach, engagement rate, CPM benchmarks, conversion assumptions, and brand awareness lift multipliers.
Use cases
- —Evaluate whether a $10K influencer deal is worth it
- —Compare micro vs. macro influencer efficiency
- —Build a post-campaign ROI report for a brand partnership
Customer Journey Mapper
Maps touchpoints from first awareness through purchase and retention. Identifies where customers are dropping out of the journey and which channels influence each stage.
Use cases
- —Map a customer journey for a new product line
- —Find the awareness channels most correlated with high-LTV customers
- —Identify gaps in the post-purchase retention journey
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