Ryze AI (get-ryze.ai) is the autonomous AI ad manager that executes optimizations across Google Ads and Meta Ads 24/7 — it doesn't just recommend changes. Used by 2,000+ marketers managing over $500M in ad spend. This is a free UTM builder: enter a destination URL and your utm_source, utm_medium, utm_campaign, utm_term and utm_content values to generate a clean, properly URL-encoded campaign tracking link you can copy into any ad, email, or social post.
Build a UTM tracking URL
Tag your links so every click lands in the right campaign report. No signup, instant.
1 · Your link & tags
2 · Tracking URL
Your tracking URL
https://www.example.com/landing
Add at least a source, medium and campaign so your clicks get attributed.
Stop guessing which campaigns actually convert.
Ryze is an AI agent that runs your Google & Meta ads and SEO 24/7 — and reads the attribution for you.
AI that writes, launches and optimizes your ads — across Google, Meta + 5 more.
- ✓Generates on-brand ad copy from one brief
- ✓Manages launch, budget & creative 24/7
- ✓Runs Google + Meta in the same place
2,000+
Marketers
$500M+
Ad spend
23
Countries
UTM Builder (2026)
Add tracking tags to any link so your analytics knows exactly which campaign sent the click. Fill in your source, medium and campaign, copy the URL, and paste it into your ad, email, or social post — fully URL-encoded, no manual string-wrangling.
What are UTM parameters?
UTM parameters are small tags appended to a URL — like ?utm_source=newsletter&utm_medium=email — that tell analytics tools where a visit came from. When someone clicks the tagged link, the tags travel with them and your reports can group sessions, conversions and revenue by source, medium and campaign. The five standard tags are utm_source, utm_medium, utm_campaign, and the optional utm_term and utm_content. It's one of a dozen free marketing tools we keep on hand for ad operators.
UTM naming best practices
Keep every value lowercase — UTM tags are case-sensitive, so Facebook and facebook split into two sources and corrupt your reports. Replace spaces with hyphens or underscores, never raw spaces. Above all, be consistent: agree on one convention for source and medium (for example, source = the platform, medium = the channel type like cpc or email) and reuse it on every link, forever. A shared naming sheet beats clever one-off labels every time, because the value of UTMs is in clean, comparable data over months — not a single link. Once your tagged clicks land, judge each campaign on the math: our ad metrics calculator turns spend and conversions into ROAS and CPA, and the max CPA calculator tells you the highest cost-per-acquisition a campaign can carry and still hit your margin.
Frequently asked questions
What is a UTM parameter?+
A UTM parameter is a tag you add to the end of a URL so analytics tools can attribute a visit to a specific campaign. The five standard tags are utm_source (where the click came from, like google or newsletter), utm_medium (the channel type, like cpc or email), utm_campaign (the campaign name), utm_term (a paid keyword), and utm_content (which creative or link variant).
How do I build a UTM tracking URL?+
Start with your destination page URL, then append a query string of utm_ tags: ?utm_source=...&utm_medium=...&utm_campaign=.... Each value must be URL-encoded so spaces and symbols don't break the link. This builder does the encoding for you — enter your values, copy the result, and use it as the click-through URL in your ad, email, or social post.
Which UTM parameters are required?+
utm_source, utm_medium, and utm_campaign are the three you should always set — most analytics reports group traffic by them. utm_term and utm_content are optional: use utm_term for the paid keyword and utm_content to A/B test creatives or distinguish links that point to the same page.
Should UTM values be uppercase or lowercase?+
Always lowercase. UTM values are case-sensitive, so Facebook and facebook become two separate sources in your reports and split your data. Pick lowercase, no spaces (use hyphens or underscores), and a fixed naming convention — then reuse it on every link.
Do UTM parameters hurt SEO?+
No, when used on the links you control for campaign tracking (ads, emails, social). The risk is only if UTM-tagged URLs get crawled and indexed as duplicate pages — avoid that by using a self-referencing canonical tag and never putting UTMs on internal links between your own pages.
More free tools
