Ira Bodnar·August 17, 2026·Updated August 17, 2026·16 min read

AdScale Alternatives for Shopify: 8 AI Ad Tools Compared (2026)

Store owners leave AdScale for the same three reasons: they cannot change settings, they cannot approve an ad before it runs, and the reporting will not show what the AI actually did. We ranked eight alternatives on control and transparency while still automating, and Ryze AI leads with 9.5/10 — an approval queue, a change log with reasons, and Google plus Meta run from one place — ahead of Madgicx, Birch, Optmyzr and Adwisely.

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AdScale alternatives 2026: eight tools ranked on control and transparency

AdScale's pitch is that you connect the store and it does the rest, and its problem is the same sentence: when results dip, you cannot see what it did or change what it will do next. So we scored these eight tools on whether you can see settings, approve before launch, and read a log of changes — while still getting real automation of Google and Meta. Hands-off is not the goal. Hands-off with the lights on is.

Rank	Tool	Editorial score	Best for	Starting price
1	Ryze AI	9.5/10	Autonomous Google + Meta with approval queue	$89/mo, 3-day trial for $1
2	Madgicx	8.6/10	Meta-first automation you configure	from ~$55/mo, spend-tiered
3	Birch (formerly Revealbot)	8.4/10	Rules with a full action log	from $49/mo
4	Optmyzr	8.0/10	Deepest Google Shopping control	from ~$208/mo (annual)
5	Adwisely	7.6/10	Shopify app, Meta + Google, hands-off	10% of spend, from $49/mo

Ryze AI takes the top slot at 9.5/10 because it is the only tool that automates the way AdScale promised while showing its work: changes wait in an approval queue if you want them to, every change is logged with a reason, and Google and Meta are run from one place. Madgicx and Birch give you more control than AdScale ever did, at the cost of configuring it yourself. Optmyzr is the deepest Google-side tool but has no Meta. Adwisely is the closest like-for-like — a Shopify app that runs both networks — with clearer pricing than AdScale and a similar amount of control, which is not much.

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Why do Shopify stores look for an AdScale alternative?

AdScale is not a scam and it is not useless — plenty of stores run it without complaint. The people who leave describe the same experience: it works until it does not, and when it does not, there is nothing to turn. Three complaints come up in every thread, and they define the ranking axis for this guide.

You cannot change the settings

AdScale builds and manages the campaigns inside its own layer. Audiences, bids, budgets between campaigns and creative rotation are decided by the AI, and the app exposes a small set of levers — total budget, target, product selection. Store owners on r/shopify describe wanting to remarket to video viewers or exclude a segment and finding no way to do it. If your account has any structure you care about, that ceiling arrives quickly.

You cannot approve before launch

The most common request in the AdScale threads is also the simplest: let me see the ad before it spends money. Automation that generates creative and launches it is fine for a store with no brand to protect and expensive for one that has. An approval queue — the change waits, you glance, it ships — is the single feature that separates the tools at the top of this ranking from the ones at the bottom.

The reporting hides what the AI did

AdScale reports results — ROAS, orders, spend — and not actions. When a week goes badly you cannot see whether the AI raised a budget, swapped a creative, or widened an audience, so you cannot tell whether the dip was the market or the machine. A change log with reasons is the fix, and it is why transparency is weighted as heavily as control here.

Price per dollar of spend

AdScale's Basic plan is $149/month for up to $1,000 in monthly ad spend and Growth is $199/month for up to $2,000. At the low end that is a 15% platform fee on media before any result, higher than most alternatives here at the same spend. Adwisely charges 10% of spend from $49; Birch starts at $49; Ryze AI is a flat $89.

What practitioners say on Reddit

Does anyone have any experience using the AdScale app? — r/ShopifyeCommerce · 2025The reply that lands is that AdScale automates a lot but is not set-and-forget — strong creative and product-market fit still decide whether it converts.
Anyone swapped their ad agency for AI? — r/digital_marketing · 2025A store spending $2,400/month wants to keep creative control and approve before launch while automating; commenters are split on whether AI can be trusted with that.
Best apps for a Meta marketing funnel — r/shopify · 2025The OP outgrew AdScale's segmentation limits — no remarketing to video viewers — and was pointed to Madgicx for more flexibility, with a caveat about mixed reviews.
Anyone has experience with Adscale? — r/AskMarketing · 2024A Shopify user reports it works well for them but that the paid extra-hours help was hard to use, which is the recurring support complaint.
What have you actually automated in your store? — r/shopify · 2025The automations that stick are the ones that clean up repetitive tasks; the ones that try to replace a whole workflow are the ones that get switched off.

Ryze AI automates Google and Meta the way AdScale set out to, with the two things AdScale users ask for: an approval queue for changes and creative before they ship, and a change log that says what moved and why. One test to take from this guide: before you sign up for anything, ask the vendor to show you last week's change log for a real store. If they cannot, you will be reading ROAS charts and guessing again.

The 8 best AdScale alternatives for Shopify in 2026, ranked

Scores weight control and transparency first and execution second: a tool that lets you see and approve everything but does little of the work ranks below one that does the work and shows you the log — and both rank above a black box, however good its ROAS screenshot. Prices are list prices at the time of writing, August 2026; several vendors tier by ad spend.

Ryze AI

Best overall — Google and Meta run autonomously, with an approval queue

9.5/10

★★★★★

Editorial score

Ryze AI does what AdScale set out to do — take over the daily running of Google and Meta for a store — and adds the two things AdScale users ask for. Changes wait in an approval queue if you want them to, so new creative and audience moves never spend money you have not seen. Every action is logged with a reason, so a bad week can be traced to a decision. It reads search terms, budgets, audiences and creative performance on its own cadence, pauses waste and shifts budget to what sells. It is not listed in the Shopify App Store; you connect the store's data from Ryze's side. It scores 9.5 for closing the loop with the lights on; it loses points against a rule engine for anyone who wants to hand-write every condition.

Automation type

Autonomous, approval queue optional

Best for

Automation you can see and stop

Pricing

$89/mo · 3-day trial for $1

Pros:

✓Approval queue for changes and creative before they ship
✓Change log with reasons for every action
✓Runs Google and Meta plus five more platforms from one place
✓Connects to your Shopify store's data; flat $89/month

Cons:

−Not a Shopify App Store app — set up from the Ryze dashboard, not the Shopify admin
−Less granular manual control than a rule engine like Birch or Optmyzr
−Needs a baseline period before you widen its scope

Madgicx

Best Meta-first automation you configure yourself

8.6/10

★★★★★

Editorial score

Madgicx is the tool AdScale users on r/shopify get pointed to when they hit a segmentation wall, and the pointing is fair: it exposes everything AdScale hides. Audiences, automation tactics, budget rules and creative rotation are all yours to set, and every tactic shows its condition before it runs. The trade is that you build it — nothing happens until you switch a tactic on. It ranks second because the control is real and the price is low, and below Ryze AI because it does not decide on its own and because Google is a reporting integration rather than a managed channel.

Automation type

Automation tactics, audiences, creative tools

Best for

Stores where Meta is most of the spend

Pricing

from ~$55/mo, spend-tiered · 7-day trial

Pros:

✓Automation tactics with visible conditions — you see exactly what fires
✓Audience launcher and ad library for creative research
✓Reports across Meta, Google, GA4 and Shopify
✓Cheap at low spend

Cons:

−Meta-first — Google is reporting more than management
−You build the automation; the tool does not decide
−Reviews are mixed on support and billing

Birch (formerly Revealbot)

Best rule engine with a full action log across four networks

8.4/10

★★★★★

Editorial score

Birch is Revealbot with a new name and the same idea: describe a condition, describe an action, and it runs on a schedule with a log entry for every firing. That log is the transparency AdScale never offered — you can see that a budget rose 15% at 6am because ROAS held above target for three days. It covers Meta, Google, TikTok and Snapchat from one place at $49/month. It sits below Madgicx because it knows nothing about your store beyond the ad accounts, and below Ryze AI because it will never propose a change you did not write a rule for.

Automation type

Rules, schedules, alerts

Best for

Writing the rules and seeing every action

Pricing

Essential $49/mo, Pro $99/mo · 14-day trial

Pros:

✓Every rule action logged with the condition that triggered it
✓Meta, Google, TikTok and Snapchat in one rule engine
✓Bulk creation and scheduled reports
✓Cheap entry tier, no card for the trial

Cons:

−Executes only what you write — no judgment of its own
−Rebrand from Revealbot confuses search and reviews
−Not Shopify-aware beyond the ad accounts

Optmyzr

Best for Google Shopping structure and rules

8.0/10

★★★★★

Editorial score

Optmyzr is the most controllable Google Ads tool on the market, and for a store whose money is in Shopping and Performance Max it will build and maintain structure that AdScale never exposed — campaigns from feed attributes, negatives by rule, budgets by pace. Everything it does is visible and reversible. It ranks fourth for one reason: it does not touch Meta, so a store leaving AdScale would need a second tool, and at around $208/month it is priced for agencies rather than a single store.

Automation type

Rules, scripts, shopping campaign builder

Best for

Google-heavy stores that want structure

Pricing

from ~$208/mo (annual), spend-tiered · 14-day trial

Pros:

✓Shopping campaign builder from your product feed
✓Rule Engine and scripts run unattended once written
✓Deep visibility into every optimization
✓Google, Microsoft and Amazon

Cons:

−No Meta — half of an AdScale replacement
−Priced by spend and built for agencies
−Learning curve, easy to over-automate

Adwisely

Closest like-for-like Shopify app, with clearer pricing

7.6/10

★★★★★

Editorial score

Adwisely is what most people mean when they ask for an app like AdScale that is not AdScale: it lives in the Shopify admin, runs retargeting and prospecting on Meta and Google, and charges 10% of spend from $49/month. The pricing is clearer than AdScale's tiers and the concierge plan buys ten human hours a month. It ranks fifth because on the axis that matters here — control and transparency — it is AdScale's peer rather than its fix: you set a budget and a goal, and it does the rest where you cannot see it.

Automation type

Automated campaigns, optional concierge

Best for

Owners who want a Shopify app and accept less control

Pricing

10% of spend, Self-Serve from $49/mo, Concierge from $249/mo · 7-day trial

Pros:

✓Installs from the Shopify App Store, runs Meta and Google
✓Performance-based pricing at 10% of spend, capped
✓Concierge tier adds human hours if you want them
✓Simple to start

Cons:

−Similar control ceiling to AdScale
−No approval before launch, thin change visibility
−10% of spend gets expensive above $5K/month

Ranks 6 to 8 are AdRoll — pay-as-you-go retargeting and prospecting with a Shopify integration and no minimum spend, priced dynamically on impressions — StoreYa Traffic Booster, which runs Google (and Meta on the $1,000/month tier) with media included from $120/month and is the closest to AdScale's done-for-you model, and the native option: Meta Advantage+ sales campaigns plus Google Performance Max fed by Merchant Center, free beyond media, with full control of settings and no change log at all.

Ryze AI — Autonomous Marketing

The AdScale alternative that shows its work

✓Approval queue for changes and creative
✓Change log with reasons and revert
✓Google and Meta from one place

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What control should you demand from an AI ads tool for your store?

AdScale users do not want to go back to running ads by hand. They want to know what the machine is doing and to be able to stop it. Four things deliver that, and every tool above scored on whether it has them, not on whether its homepage says the word transparent.

Approval before launch, per change type

The queue should be selective. Budget shifts under 10% can ship on their own; new creative, new audiences and anything on a campaign you flag should wait. Ryze AI and Birch let you set that line; Madgicx's tactics run when their conditions fire; Adwisely and AdScale launch on their own logic. Run everything through approval for the first two weeks, then open it up one change type at a time.

A change log with reasons

Entity, old value, new value, time, and why. Google's and Meta's own change histories give you the first four; the fifth is what tells you whether the machine is thinking. Read it once a week against your Shopify sales report and you will know within a month whether the tool deserves the scope it has.

Scope: which campaigns and which products

Fence off the campaigns that already work — Brand search, your best retargeting set — and let the tool earn its way in. Product scope matters too: exclude low-margin SKUs and anything with stock risk, because an optimizer that finds a cheap conversion on a product you cannot ship is not helping.

Spend caps outside the tool

Whatever the tool promises, keep an account-level ceiling in Google Ads and Meta that it cannot raise: a monthly spend rule that pauses at a threshold and an alert at 30% ahead of pace. AdScale users who were burned were burned by budget moving faster than they noticed. The cap turns a bad week into a bad afternoon.

What no AdScale alternative can do for a Shopify store

Every tool on this list is good at work that lives inside the ad accounts. All of them are weak at work that lives in the store. The stores that get the most from automation stopped expecting an ads tool to fix a merchandising problem, and the ones that churn through three apps in a year usually had one.

Fix a product page that does not convert — the tool can move budget away from it, not make it sell. Every optimizer here chases the conversion your store gives it.
Repair a broken pixel or Conversions API — if purchases fire twice or not at all, Advantage+, PMax and every tool on top of them optimize toward noise. Check events in Shopify and the pixel helper before you connect anything.
Decide what a customer is worth — Target ROAS needs a number, and the number is your margin after returns and shipping. No tool has it unless you type it in.
Make creative that says something new — image and video generators recombine what is already on your product pages. The claim only you can make, and the UGC that proves it, still come from you.
See stock, seasonality and margin the way you do — a stockout, a supplier delay or a competitor's sale show up in ad data a week late. The owner reads them the same day.

The useful model is that the tool removes the labor, not the judgment. You decide what to sell, to whom, and what a sale is worth; the tool handles audiences, budgets, bids, creative rotation and negatives at a cadence no owner keeps. For a broader look at the app landscape, see our guide to the best Shopify ads automation apps.

How we tested these AdScale alternatives

This is a desk-and-trial comparison. Each tool was connected to a live Shopify store's Google and Meta accounts on its free trial where one exists, run for at least a week, and judged on what we could see, approve and read afterward. Feature pages were read, then ignored in favor of the settings screen and the log.

Testing methodology

Primary measure: could we see the settings the tool used, approve a change or creative before it ran, and read a log of what it changed and why
Secondary measure: changes applied without a click, counted from the tool's log and the ad platforms' change histories
Setup: native Google Ads and Meta connections, Shopify connected where the tool supports it, defaults first and then the safest scope we could configure
Safety checks: we fenced a campaign and watched whether it stayed untouched; we set a spend cap and pushed against it
Pricing: taken from each vendor's public pricing page or Shopify App Store listing in August 2026 at the lowest published tier

Scoring criteria

Control and transparency (35%)

Visible settings, approval before launch by change type, change log with reasons, campaign and product scope, spend caps

Execution (30%)

How much of the Google and Meta work the tool does on its own — budgets, audiences, bids, creative rotation, negatives — and how often it re-reads the account

Shopify fit (20%)

Catalog and order data connection, Merchant Center and product feed handling, Meta catalog sales, and whether it treats a store differently from a lead-gen account

Price and setup (15%)

Cost at $2,000 and $10,000 in monthly spend, time from connect to first useful change, and how much configuration it demanded

Only one tool cleared 9.0, and the reason is structural: it is the only one that automates end to end and shows the work in a queue and a log. The 8.0–8.6 band is strong software that gives you the control AdScale lacked in exchange for configuring it. Below 8.0 sit the tools that automate the way AdScale does — usefully, and in the dark.

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How to choose an AdScale alternative for your store

Monthly ad spend and how much you want to touch decide this more than features do. Under $2,000 a month the platform fee matters more than the feature list. Above $10,000 the cost of a bad week matters more than either, and control stops being a preference. Match the tool to that, then check the price at your spend tier.

Under $2,000/month in ad spend

Recommended: Ryze AI at a flat $89/month, or the native option — Advantage+ sales plus Performance Max — if you will check in weekly yourself.

At this spend a 10–15% platform fee is a real chunk of media. Pay a flat fee or pay nothing and use the platforms' own automation.

$2,000–$10,000/month

Recommended: Ryze AI for both networks with an approval queue; Madgicx if Meta is 80% of your spend and you want to build tactics yourself.

The band where AdScale users get frustrated. Enough spend that a bad week hurts, not enough for an agency. Control with automation is the whole brief.

$10,000+/month

Recommended: Ryze AI or Birch for automation with a full log; Optmyzr alongside for Google Shopping structure if Google is the bigger channel.

You need to see every material change and be able to reverse it. A black box at this spend is a liability, whatever the ROAS.

Owner-operator vs in-house marketer

Owner-operator: approval mode for two weeks, then let it run — you will not be there on Friday to clear a queue.

In-house marketer: treat the tool as capacity — it does the daily work while you own creative, offers and the numbers that feed Target ROAS.

Quick decision framework

If you want Google and Meta run for you and want to approve and read the log → Ryze AI
If Meta is most of your spend and you want to configure the automation yourself → Madgicx
If you want to write the rules and see every action logged across four networks → Birch (Revealbot)
If Google Shopping structure and rules are the job → Optmyzr
If you want a Shopify app that runs both networks and you accept less control → Adwisely

The pattern that works is one execution layer plus, at most, one specialist. If Madgicx is the tool you are weighing, our Madgicx review and Ryze AI vs Madgicx comparison go deeper on where its Meta automation earns its price; for the rule-based route, see the Revealbot review.

Switching a Shopify store from AdScale in one week

AdScale's campaigns live in your Google Ads and Meta accounts, so nothing disappears when you uninstall — but the app's own logic does, and campaigns it built can keep spending under whatever settings it last left. Five steps, one week, no gap in the funnel.

Day 1: export what AdScale reports and freeze a baseline

Download AdScale's reports for the last 90 days and save the same period from Google Ads, Meta Ads Manager and Shopify Analytics — spend, orders, ROAS, new versus returning customers. Note which campaigns AdScale created; they are usually labeled. Store all of it somewhere that does not update.

Day 2: audit tracking before you connect anything new

Check the Meta pixel and Conversions API in Shopify's Facebook channel, and Google's conversion tags and Merchant Center feed. AdScale may have installed its own events. Fix duplicates and gaps now, because every tool you connect next will optimize toward whatever fires.

Day 3: pause AdScale's campaigns, do not delete them, and revoke access

Pause every campaign AdScale created so its budget stops moving, then remove the app's access in Google Ads and Meta Business settings before you uninstall. Keep the paused campaigns for 30 days as a reference and a rollback.

Day 4–5: connect the new tool in approval mode on a fenced scope

Connect Google and Meta, and Shopify where supported. Set approval on for everything, fence Brand search and your best retargeting set, and set an account-level spend cap in each platform. Let it propose for two days and read every proposal — this is where you learn how it reasons.

Day 6–7: approve the first changes and set the review cadence

Approve the changes you would have made yourself, reject the ones you would not, and turn approval off only for the change types you have approved without exception. Book 30 minutes weekly to read the log against Shopify sales, and revisit scope after two clean weeks.

Frequently asked questions

What is the best AdScale alternative for Shopify in 2026?

Ryze AI ranks first at 9.5/10 because it automates Google and Meta the way AdScale does while adding an approval queue and a change log with reasons, for a flat $89/month with a 3-day trial for $1. Madgicx (8.6), Birch (8.4), Optmyzr (8.0) and Adwisely (7.6) follow, each trading control against how much they do on their own.

How much does AdScale cost?

AdScale's Shopify App Store plans in August 2026 are Basic at $149/month for up to $1,000 in monthly ad spend and Growth at $199/month for up to $2,000, plus a Starters plan at $490/year for stores under 25 orders a month. All plans have a 14-day trial. Higher spend tiers are priced above that.

Why do people leave AdScale?

Three reasons come up in every thread: settings you cannot change, no way to approve an ad or a change before it spends, and reporting that shows results but not the actions the AI took. Price per dollar of spend at low budgets is a fourth. Control and transparency are what people are shopping for.

Is Ryze AI a Shopify app?

No. Ryze AI is not listed in the Shopify App Store. You connect your Google Ads and Meta accounts and your store's data from the Ryze dashboard, and it runs both networks from there with an approval queue and a change log. If you need the tool to live inside the Shopify admin, Adwisely and AdScale do.

Can I approve ads before an AI tool launches them?

With some tools. Ryze AI has an approval queue you can apply by change type, so new creative and audience moves wait for a glance while small budget shifts run. Birch runs the rules you wrote and logs each firing. Madgicx tactics fire on the conditions you set. AdScale and Adwisely launch on their own logic.

Which AdScale alternative shows what the AI actually changed?

Ryze AI logs every change with a reason. Birch logs every rule action with the condition that fired it. Madgicx shows each tactic's condition before it runs. Google Ads and Meta both keep native change histories that show what and when but not why, which is the gap the tools at the top of this ranking close.

Should I just use Meta Advantage+ and Google Performance Max instead?

For a store under about $2,000 a month in spend, often yes. Advantage+ sales campaigns and Performance Max with Merchant Center are free beyond media and give you full control of settings, but no change log and no one watching daily. Above that spend, a tool that reads the account every day and pauses waste usually pays for itself.

Is Madgicx better than AdScale for Shopify?

For control, clearly: Madgicx exposes audiences, automation tactics, budgets and creative rotation that AdScale hides, from about $55/month. The trade is that you build the automation yourself, and Google is more a reporting integration than a managed channel. If Meta is most of your spend and you want to configure it, Madgicx wins.

What happened to Revealbot?

Revealbot rebranded to Birch (bir.ch) with the same rule engine, now covering Meta, Google, TikTok and Snapchat. Plans start at $49/month for Essential and $99/month for Pro with a 14-day trial and no card required. It ranks third here for logging every rule action, which is the transparency AdScale lacks.

How much should an AI ads tool cost relative to my ad spend?

As a rule, under 10% of media at low spend and well under 5% above $10,000 a month. AdScale's entry plan is about 15% at its spend cap; Adwisely is 10% from $49; Birch and Madgicx start at $49–55; Ryze AI is a flat $89 regardless of spend. Check the price at your tier, not the entry tier.

Will I lose my campaigns if I uninstall AdScale?

No — the campaigns AdScale built live in your Google Ads and Meta accounts and stay there. What you lose is AdScale's logic and reports. Export its reports, pause its campaigns rather than deleting them, revoke its access in both platforms, and keep the paused campaigns for 30 days as a rollback.

How long does switching from AdScale take?

One week done carefully: a day to export reports and freeze a baseline, a day to audit pixel and conversion tracking, a day to pause AdScale's campaigns and revoke access, two days connecting the new tool in approval mode on a fenced scope, and two days approving the first changes and setting a weekly log review.

Do these tools work with Shopify Markets or multiple stores?

The ad-side tools — Ryze AI, Birch, Madgicx, Optmyzr — work at the ad account level, so multiple stores mean multiple connected accounts, and Ryze AI reads store data per store you connect. Adwisely and AdScale install per Shopify store. Check the account limits on the plan you are considering before you commit.

Related guides

Madgicx Review 2026

Where the Meta-first automation ranked second here earns its price

Ryze AI vs Madgicx

Autonomous management against configurable tactics, head to head

Best Shopify Ads Automation Apps

The wider app landscape for stores that want ads run for them

Revealbot (Birch) Review

The rule engine ranked third here, in depth

Ryze AI — Autonomous Marketing

Switch your store to automation you can see

✓Autonomous Google and Meta management
✓Approve before launch, read the log after
✓$89/month, cancel anytime

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The #1 AdScale alternative

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AdScale alternatives 2026: eight tools ranked on control and transparency

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Why do Shopify stores look for an AdScale alternative?

You cannot change the settings

You cannot approve before launch

The reporting hides what the AI did

Price per dollar of spend

The 8 best AdScale alternatives for Shopify in 2026, ranked

Ryze AI

Madgicx

Birch (formerly Revealbot)

Optmyzr

Adwisely

The AdScale alternative that shows its work

What control should you demand from an AI ads tool for your store?

Approval before launch, per change type

A change log with reasons

Scope: which campaigns and which products

Spend caps outside the tool

What no AdScale alternative can do for a Shopify store

How we tested these AdScale alternatives

Scoring criteria

How to choose an AdScale alternative for your store

Under $2,000/month in ad spend

$2,000–$10,000/month

$10,000+/month

Owner-operator vs in-house marketer

Quick decision framework

Switching a Shopify store from AdScale in one week

Day 1: export what AdScale reports and freeze a baseline

Day 2: audit tracking before you connect anything new

Day 3: pause AdScale's campaigns, do not delete them, and revoke access

Day 4–5: connect the new tool in approval mode on a fenced scope

Day 6–7: approve the first changes and set the review cadence

Frequently asked questions

Related guides

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